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AT&T buys AppNexus, builds on real-time advertising and analytics global footprint
25 Jun 2018 23:22 GMT
… questions around whether AppNexus would file for an IPO.
While financial … media reports, AppNexus filed papers for an initial public offering back in 2016 … management player, Yieldex.
Related: AppNexus president: Programmatic ad exchanges collaborations …
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AT&T to acquire programmatic ad exchange AppNexus for a reported $1.6B
25 Jun 2018 16:36 GMT
… as part of an initial public offering. But even if the … with significant global reach. AppNexus claims that its exchange … their marketing campaigns.
Buying AppNexus should enable AT& … the carrier plans to augment AppNexus’ targeting algorithms using the …
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AT&T confirms acquisition of ad exchange platform AppNexus
25 Jun 2018 14:06 GMT
… acquisition of advertising technology company AppNexus for an undisclosed sum, … confirming recent reports. Privately-held AppNexus operates an independent ad exchange … York-based AppNexus originally planned to hold an initial public offering in early …
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The Wall Street Journal: AT&T in talks to buy AppNexus for about $1.6 billion
20 Jun 2018 08:33 GMT
… acquire advertising technology company AppNexus, according to people … filed confidentially for an initial public offering in 2016 but has … public offerings. Acquiring AppNexus would advance AT… robust advertising business. AppNexus operates one of the …
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AT&T close to deal to acquire ad exchange AppNexus for USD 1.6 bln - report
20 Jun 2018 07:00 GMT
… to acquire the advertising company AppNexus, the business news website Cheddar … reported. Privately-held AppNexus operates an independent ad exchange … the business.
AppNexus originally planned to hold an initial public offering in early 2017 …
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AT&T in talks to buy AppNexus for about $1.6 billion
20 Jun 2018 07:36 GMT
… acquire advertising technology company AppNexus, according to people … filed confidentially for an initial public offering in 2016 but has … public offerings. Acquiring AppNexus would advance AT… robust advertising business. AppNexus operates one of the …
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Investors are torn over whether AppNexus's sale to AT&T was a 'great exit' or a total failure
28 Jun 2018 19:38 GMT
… public."
The AppNexus IPO that never was
AppNexus has been promising … the dismal results of tech IPOs in recent years. For …
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Snap's IPO failure also spooked bankers advising … investors get
The news of AppNexus' acquisition spurred …
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After Time Warner win, AT&T acquiring ad firm AppNexus
26 Jun 2018 07:43 GMT
… buying the digital advertising company AppNexus, in an effort to … its new media empire.
AppNexus gives the telecom giant control … landmark merger with Time Warner. AppNexus sought a valuation of $ … it filed confidentially for an IPO in 2016. The acquisition …