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What Barilla’s Formula 1 move means for sports advertising beyond the Super Bowl
16 Apr 2025 15:25 GMT
… the recent partnership between Barilla and Formula 1 so … precision, and passion – values Barilla shares in its approach to … .
For brands such as Barilla, that aspirational quality aligns … perfectly with its positioning. Barilla has clearly aligned itself with …
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Barilla Pasta joins the Formula 1 race as official partner
14 Apr 2025 14:00 GMT
… worldwide will also bear the Barilla branding.
The partnership will connect … added.
Meanwhile, Paolo Barilla, vice president of Barilla Group and former F1 … pasta," added Barilla.
Similarly, Ilaria Lodigiani, Barilla chief category and marketing …
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Pasta de résistance! :Barilla becomes Formula 1's official partner
12 Apr 2025 00:05 GMT
… engines fades, something magical happens: Barilla brings everyone to the table … quality.
That same dedication defines Barilla. From offices to production plants … of spectators worldwide.
Ilaria Lodigiani, Barilla chief category and marketing officer …
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F1 cooks up latest sponsorship deal with Barilla
11 Apr 2025 19:15 GMT
… with leading Italian pasta brand Barilla.
Barilla will gain both on- … signage at races, with Barilla products to be used … likely to attract attention.
Barilla’s sports sponsorship portfolio to … Italian national basketball team.
Barilla adds to an F1 partnership …
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Barilla pasta become Formula 1 official partner
11 Apr 2025 18:32 GMT
… company’s vice-president Paolo Barilla, a Le Mans 24 Hours … great period of my life,” Barilla told a presentation at the …
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Barilla becomes Formula 1’s official pasta partner
11 Apr 2025 16:08 GMT
… in common?” Paolo Barilla, vice president of Barilla Group and former … We are thrilled to welcome Barilla into the Formula 1 …
As an Official Partner, Barilla will have a strong presence … great meal,” Ilaria Lodigiani, Barilla chief category & marketing …
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Barilla makes pasta go faster with F1 sponsorship
11 Apr 2025 16:05 GMT
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Boxes of Barilla pasta are displayed on a … , Bahrain - Italian pasta maker Barilla became an official partner of … 's vice-president Paolo Barilla, a Le Mans 24 Hours … period of my life," Barilla told a presentation at the …
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Fans react as Formula 1 announces former F1 champion Paolo Barilla’s pasta brand as an official partner: “Pasta makes you fasta”
11 Apr 2025 13:53 GMT
… its official pasta partner, Barilla. It is the pasta … As an Official Partner, Barilla will have a strong presence … CEO Stefano Domenicali, Paolo Barilla, and Barilla Chief Category & Marketing … F1.”
Vice President of Barilla Group, Paolo Barilla, added: “A …
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The Table Is Set: Barilla Becomes Formula 1’s Official Pasta Partner
11 Apr 2025 11:24 GMT
… engines fades, something magical happens: Barilla brings everyone to the table … quality.
That same dedication defines Barilla. From offices to production plants … of spectators worldwide.
Ilaria Lodigiani, Barilla Chief Category & Marketing Officer …
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Formula 1 welcomes Barilla Pasta as an Official Partner
11 Apr 2025 11:46 GMT
… : “We are thrilled to welcome Barilla into the Formula 1 family … of F1.”
Paolo Barilla, Vice President of Barilla Group and former F1 …