Measuring the bottom-line impact of brand-building activities isn’t easy, but every company wants — and needs — to do it. Without it, it’s difficult to spend your advertising budget effectively. The result? Many organizations over-invest in performance …

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Lexus uses a fairly simple and straightforward naming strategy for its cars, and has ever since the luxo-barge LS launched the brand in 1989. For the most part, two letters are used to identify each model, with popular nameplates including the Lexus NX …

… ; explains Katelynn Heil, Head of Brand Marketing and Franchise Strategy at Moonbug …

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… Global Brand Consulting are Global Brand Marketing Experts taking Startups, SME, and …