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Brand Marketing Newsletter

As retail media booms, lines blur between performance and brand marketing budgets 20 Mar 2025 04:20 GMT
… capabilities as well as brand marketing capabilities. But similar to … some brands are pulling [brand marketing dollars] from other places,” … an estimated 10% of brand marketing budgets on retail media. … been pushing for more brand marketing spend, opening up …
From TV to OTT: Redefining brand advertising with AI and personalisation 18 Mar 2025 12:42 GMT
The advertising landscape is transforming as brands are moving away from traditional TV to embrace the precision of OTT platforms. While linear TV once dominated, AI-driven insights transform how advertisers reach audiences, making campaigns more targeted …
Preetha Athrey joins The Trade Desk as Director of Brand Marketing 18 Mar 2025 07:53 GMT
… Preetha Athrey as director of brand marketing. Prior to this, Athrey was …
Brand advertising delivers far better returns than direct appeals, study finds 17 Mar 2025 08:31 GMT
Brand media delivers an additional 201 per cent return on investment over the long term, a report has found. The Integration Effect report, published by the agencies the Good Agency and JAA, and the econometrics company MetaMetrics, examines how brand and …
ANZ Encourages Aussies To Think About More Important Things In New ANZ Plus Campaign Via Special 20 Mar 2025 03:19 GMT
ANZ have launched their latest campaign for ANZ Plus, highlighting confident money management. The integrated campaign created by Special, continues to build upon the brand’s foundational principles of Financial Wellbeing and focuses on instilling a sense …
Carl’s Jr. Launches Triple Burgers 20 Mar 2025 00:16 GMT
… Maripaz Romero, vice president of brand marketing. “With the beloved, craveable flavors …
Partnership with MrBeast Drives Unprecedented Growth: MoneyLion’s Tim Binder 19 Mar 2025 23:38 GMT
… products, Tim Binder, head of brand marketing at MoneyLion, said in this …
International Business Alumna Runs All Things Jurassic World 19 Mar 2025 22:10 GMT
… also sat on the global brand marketing team for Masters of the …
Wait a minute. Has Elon Musk really turned Twitter around, after all? 19 Mar 2025 21:25 GMT
… see any sign of Big Brand Ads returning to my timeline. Which …
Ex-Diageo exec joins Dropworks as CEO 19 Mar 2025 19:53 GMT
… , a co-founder of Flintlock Brand Marketing Consultancy, has also led a …

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