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Google set up 'nefarious' project codenamed Jedi as its digital advertising business came under threat, US court hears
14 Sep 2024 00:28 GMT
… ; project codenamed Jedi as its digital advertising business came under threat, a …
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Anti-fraud digital advertising platform VeraViews launches in UAE
13 Sep 2024 13:13 GMT
… .
VeraViews is a pioneering new digital advertising platform that uses distributed ledger … making the UAE the safest digital advertising ecosystem in the world.
Dr … benefits everyone."
The global digital advertising market is currently worth over …
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Has Google monopolized digital advertising? New evidence traced back to former ad guru suggests it's a 'nightmare' for publishers to switch platforms: "It takes an act of God to do it"
12 Sep 2024 19:24 GMT
… its dominance to monopolize digital advertising.
New evidence presented … behavior in the digital advertising landscape that has … its dominance to monopolize digital advertising. "We… 39;s dominance in digital advertising, the prosecutor presented …
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Google Trial 2.0: Exec Boasted of Goal to ‘Crush’ Digital Ad Rivals
12 Sep 2024 19:11 GMT
… company’s strategy in the digital advertising market. The trial alleges … “crush” rivals in the digital ad market. “We’ll be … after its acquisition of digital ad software firm DoubleClick in … misunderstanding of how the digital ad market functions and that …
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The Digital Ad Space in ’24: Targeting With Accuracy and Speed
12 Sep 2024 18:23 GMT
… the right time) in the digital ad space between now and November …
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Google exec said firm's 'goal' was to 'crush' digital ad rivals: court docs
11 Sep 2024 20:10 GMT
… to “crush” rivals in the digital ad market, according to evidence presented … its now-controversial acquisition of digital ad software firm DoubleClick in 2007 … executive David Rosenblatt is pictured.
Digital advertising comprises the bulk of Google …
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Former News Corp Exec’s Testimony Sheds Light on Google’s Dominance in Digital Advertising
11 Sep 2024 18:17 GMT
… ’s dominance in the digital advertising market. Layser, who … ’s stranglehold on the digital advertising industry, with the former … flawed understanding of the digital ad market and that government … and fairness in the digital advertising market.
Read more at …
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15 Reasons Your Digital Ads May Not Be Converting
11 Sep 2024 16:37 GMT
… are investing more in digital advertising. In theory, paid digital ads are simple, but … into creating successful campaigns.
Successful digital ad campaigns require all elements to … there are a lot of digital ad options: sponsored content, native ads …
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ISA launches Media Charter to advance digital ads, brand safety, and data
11 Sep 2024 11:21 GMT
… within the country’s growing digital advertising landscape. The event saw the … publishers, ensuring that India’s digital advertising landscape grows stronger, safer, and … playbooks we want to make digital advertising safe, transparent and trustworthy for …
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US Dept of Justice Accuses Google of Stifling Competition in Digital Ads; MediaNama’s Take
11 Sep 2024 11:12 GMT
… monopoly and dominance in the digital advertising (ad tech) market, disadvantaging … advertisers, and brokers, to facilitate digital advertising and maintain its dominance.
Google … most important elements of the digital advertising market:
Publisher tools: This …