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Political parties spent 15m euros on digital advertising in 2024
14 Jan 2025 14:19 GMT
… than 15 million euros on digital ads in 2024, according to AdLens …
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Digital Ad Revenue: Nearly Seven In 10 Professionals Say It’ll Increase In 2025.
14 Jan 2025 08:46 GMT
It's nearly all good news for digital media in 2025, based on findings from the Local Media Consortium's 2024 Insights Survey of industry professionals.
Close to seven in 10 (68%) of professionals — including C-suite execs, sales, operations, …
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T-Mobile to acquire digital advertising leader Vistar Media for $600M
13 Jan 2025 20:55 GMT
Digital billboard advertising in Toronto. (Photo via Vistar Media)
T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) advertising, the companies announced Monday.
The agreement will …
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People Daily » ‘Sin tax’ on digital ads sparks concerns
11 Jan 2025 05:36 GMT
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Researchers Highlight A-B Testing Issues Disrupting Digital Advertising Effectiveness
10 Jan 2025 23:06 GMT
According to researchers from Southern Methodist University and University of Michigan, there are a lot of limitations in A-B testing of online ads and it can have significant effects on ad performance. In A-B testing, the company creates two ads of …
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Digital ads could be coming to backseat near you
09 Jan 2025 21:06 GMT
… to bring in a digital ad program, the move will … passengers, Heather said.
Digital advertising in vehicles for hire … had digital ads, city council overturned a ban on digital ads in … fines for breaking incoming digital advertising guidelines, and reducing some …
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Advertisers can now see if their Amazon ads drive sales at Walmart, Best Buy, and Target. Does that give them an edge?
15 Jan 2025 01:13 GMT
… an ever-expanding amount of digital ad inventory for marketers who want … on “retail media”–that is, digital ads aimed at encouraging people to … difference from a lot of digital advertising, which often has call-to …
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Is Taboola.com a Digital Advertising Stock Worth Watching?
08 Jan 2025 17:22 GMT
Taboola.com Ltd. (TBLA) is a global leader in powering recommendations for the open web. The company’s platform, Taboola, partners with websites, devices, and mobile apps and recommends editorial content and advertisements on the open web to users. The …
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Despite historical recognition of its archive, 200-year-old Brazilian newspaper faces financial and legal woes
15 Jan 2025 03:54 GMT
… more on digital, relying on digital advertising and online access to ensure …
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TDCX Singapore reinforces data privacy commitment with Data Protection Trustmark Certification
15 Jan 2025 01:31 GMT
… , gaming, technology, travel and hospitality, digital advertising and social media, streaming and …