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BEYOND WORDS AND GESTURES: HOW ETERNITYX ANZ IS DRIVING BUSINESS SUCCESS & GROWTH THROUGH MULTICULTURAL MARKETING
04 Mar 2025 19:15 GMT
… EternityX, a global marketing ad-tech company with expertise … DoubleClick, Adobe) and China-based (Miaozhen, Nielsen) monitoring systems ensures comprehensive campaign … measurement.
About EternityX Marketing Technology: …
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Google Canada says it’s not an advertising monopoly
19 Feb 2025 04:14 GMT
… Canada’s largest online ad businesses, it has used … innovation while also inflating advertising costs. The Bureau initially … of the overall online advertising industry, rather than the … to sell off the advertising services ‘DoubleClick for Publishers’ and ‘AdX.’ …
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Three tech start-ups using AI to boost publisher ad revenue
13 Feb 2025 08:48 GMT
… Doubleclick, Google, and Yahoo.
Nodals AI helps publishers … solution: ID-less advertising technology that enables targeting … decision about which ad campaign gets displayed directly … ad revenue. By giving readers a voice, Welect helps publishers deliver ads …
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Google Head Of Marketing Americas Stephen Yap Leaves For Perion Network
03 Feb 2025 16:49 GMT
… director of sales at DoubleClick and holds a B … the
strategy Perion One.
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The strategy also includes the … solutions across the entire marketing funnel. It has been … longer contracts, increased recurring revenue per customer,
and a …
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Perion Appoints Google Veteran Stephen Yap as Chief Revenue Officer
03 Feb 2025 11:33 GMT
… the Company’s new Chief Revenue Officer.
As a 17- … a Director of Sales at DoubleClick and holds a B.A … Perion is transforming into a marketing and advertising platform company, I cannot … get better results with their marketing investments by providing advanced …
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Google hit with two class-action lawsuits by Australian publishers claiming misuse of dominance
31 Jan 2025 05:09 GMT
… takeover of ad companies, including DoubleClick and Admob, … led to publishers receiving less in advertising revenue than they … But the revenue publishers earn from Google ads will depend … apply.after newsletter promotionQNews’s publisher, Richard Bakker, …
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Programmatic Advertising Market to Hit $3185.5 Billion By 2034, The US Impact on Programmatic Advertising Innovation
28 Jan 2025 15:30 GMT
… published by Market Research Future (MRFR), Programmatic Advertising … of revenue and … Marketing Cloud (USA)
• AdReady (USA)
• DataXu (USA)
• Outbrain (USA)
• DoubleClick … ad targeting and campaign optimization. The expansion of programmatic advertising …
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Lisa Sherman to be Honored in AAF’s 2025 Advertising Hall of Fame
26 Jan 2025 16:09 GMT
… Eight remarkable leaders, from advertising, marketing, media, social and public … & CEO, The Ad Council. An empathetic visionary. … and DoubleClick and ultimately built Google’s advertising business … for award-winning campaigns for Pedigree and Starburst …
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Australian class action targets Google’s ad tech platforms
16 Dec 2024 22:56 GMT
… dominates technology that pairs publishers with advertisers, taking a cut … monopoly over the ad exchange market.
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“One monopoly is … targeting are Google Ad Manager, Doubleclick for Publishers, Google Ad Exchange, and … in media and marketing