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    • Eli Lilly & Marketing

Eli Lilly & Marketing Newsletter
  • Eli Lilly’s DTC debut for Ebglyss courts a diverse eczema patient audience 07 Apr 2025 17:39 GMT

    … informed Eli Lilly’s first direct-to-consumer (DTC) ad campaign for … why Lilly released an ad campaign highlighting these common challenges … that lasts.” Image courtesy Eli Lilly and Company, used with … says the drugmaker is advertising on social media, TV …

  • AD/PD 2025: Further evidence for efficacy of TauRx’s LMTX, despite lack of true placebo comparator 07 Apr 2025 18:23 GMT

    … consistent with findings presented at AD/PD 2024 that … (ADNI). TauRx submitted a marketing application for LMTX for the … Biogen’s Leqembi (lecanemab) and Eli Lilly’s Kisunla (donanemab) in the … will likely depend on clear communication of its efficacy to …

  • AD/PD 2025: Long-term data shows Anavex’s Blarcamesine benefits in early Alzheimer’s 07 Apr 2025 18:23 GMT

    … symposium entitled “Advances in AD drug development 02”, … II/III ATTENTION-AD study (NCT03790709) evaluating … s Leqembi (lecanemab) and Eli Lilly’s Kisunla (donanemab) are … both applications. Anavex’s marketing authorisation application for blarcamesine …

  • AD/PD 2025: First real-world data report for Leqembi focuses on operational challenges 07 Apr 2025 18:15 GMT

    … US in July 2023, and Eli Lilly’s Kisunla was approved in … Leqembi were diagnosed with mild AD, compared with mild cognitive impairment … earlier. In an industry symposium sponsored by Eisai on 4 April … this new way of treating AD. In these private practices, …

  • RFK Jr. May Want To Ban Prescription Drug Ads, But Can He? 04 Apr 2025 11:46 GMT

    … industry spending on DTC marketing. The FDA still … that ads may skew health information and communication about … constitutional protections afforded such advertising it will be extraordinarily … with drug manufacturers Merck, Eli Lilly and Amgen, a federal …

  • 4 campaigns that make powerful use of sound 03 Apr 2025 18:46 GMT

    … a wild time for healthcare marketing — in the best … Eli Lilly’s One Body spot does something most adsEli Lilly lets movement itself become the score. The result? A campaign … Hands  Eli LIlly and Wieden + Kennedy Portland Eli Lilly’s Hands ad is proof …

  • Study: Patients Want More Pharma Involvement In Digital Health 07 Apr 2025 12:22 GMT

    … launches of D2C platforms from Eli Lilly's LillyDirect, Pfizer… pharmacies and telehealth/telemedicine. advertisement advertisement Results of the study, titled … have helped them maintain better communication with their healthcare providers, and …

  • FDA winds down GLP-1 compounding policies 07 Apr 2025 17:39 GMT

    … s MedWatch or Bad Ad Program. Other GLP-1 … short supply. For instance, Eli Lilly recently announced that limited … Liraglutide, sold under the brand names Victoza and Saxenda, … medications. Finally, effective communication with healthcare providers and …

  • Lilly files lawsuit against home town spa for selling repackaged Zepbound 07 Apr 2025 14:02 GMT

    … to a lawsuit filed by Eli Lilly on Monday, April 7, … , PWL offers deals for “brand name GLP-1 weight loss … Indiana, Lilly says PWL’s advertising “explicitly contrasts the products it … to manufacture knockoff versions of Eli Lilly's tirzepatide while a …

  • Lilly’s Fight to Stop Zepbound Knockoffs Leads to Lawsuit Against Indianapolis Spa 07 Apr 2025 09:33 GMT

    The latest threat to Eli Lilly’s weight loss business is … alleging patent infringement and false advertising of its blockbuster drug tirzepatide … to the FDA-approved name brand medications” as compounded medications are …

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