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    • GlaxoSmithKline & Marketing

GlaxoSmithKline & Marketing Newsletter
  • Iodex’s new campaign showcases the importance of staying active 28 Mar 2025 14:49 GMT

    A still from an adIodex, a brand from Haleon India (erstwhile GlaxoSmithKline Consumer Healthcare), has announced the launch of its new Active Muscle Care Cream, a non-sticky cream designed to provide fast relief from pain and stiffness caused by everyday …

  • Big Pharma's $13.8B DTC ad spend drives drug costs 20 Mar 2025 11:48 GMT

    … on pharmaceutical marketing practices. According to the Campaign for … correlation between higher ad spending and increased … DTC advertising encouraging the overuse of costly brand-name … Eli Lilly, Gilead Sciences, GlaxoSmithKline, Johnson & Johnson, …

  • Disney Sells Out The Oscars With Average $2M Ad Price 03 Mar 2025 17:56 GMT

    … a broad range of 20 ad categories -- apparel, automotive, beverages … Lilly; Emirates Airlines; FX Networks; GlaxoSmithKline; H-E-B; Henkel’s … include the first international sponsorship on Disney+ with advertiser Christian Dior Parfum …

  • Disney Sells Out Ad Inventory for 97th Oscars Ahead of Show’s Streaming Debut 28 Feb 2025 18:43 GMT

    … its Academy Awards ad inventory ahead of … advertisers from nearly 20 industries, from first-time sponsorsbrand ambassador whose appeal has never departed—Leonardo DiCaprio. Other participating advertisers … Airlines; FX Networks; GlaxoSmithKline; H-E-B; …

  • Disney Sells Out 2025 Oscars Ad Inventory 28 Feb 2025 16:06 GMT

    … Disney has sold out ad inventory for Sunday’ … retail, technology, and telecommunications. Advertisers include Rolex, who returns … Emirates Airlines, FX Networks, GlaxoSmithKline, H-E-B, Henkel … international sponsorship of the Oscars on Disney+ with advertiser

  • FDA should throw the yellow flag on Hims & Hers ad | Guest Commentary 08 Feb 2025 15:02 GMT

    … manufacturers but doesn’t sponsor or manufacture drugs.” That … and the general counsel of GlaxoSmithKline, a large pharmaceutical company. … to drug ads. Abandoning that history for this ad will put … General Counsel of GlaxoSmithKline from 2008 through 2018. 

  • STAT+: Pharmalittle: We’re reading about a Hims Super Bowl ad, USAID freeze hurting clinical trial patients, and more 07 Feb 2025 22:29 GMT

    … whether a forthcoming Super Bowl ad from Hims & … runs afoul of pharmaceutical advertising rules, STAT reports. In … take enforcement action against marketing that may mislead patients … General Kris Mayes sued GlaxoSmithKline over claims the company …

  • Vehicle Advertising Company Carvertise Rolling Through New Orleans 05 Feb 2025 10:24 GMT

    … ) — Advertisers are turning to creative strategies to … in stadium sponsorships or television ads, Beliv … rideshare advertising company, to launch mobile marketing campaigns. … GlaxoSmithKline. The company emphasizes geo-targeted, data-driven transit advertising

  • TV ad volume in 2024 drops 4% from 2023: TAM adex 29 Jan 2025 02:57 GMT

    brand activity, reflecting both the challenges and opportunities in the evolving advertising … total ad volumes for the year. A notable shift came from GlaxoSmithKline … avenue for brand partnerships, with over 770 hours of TV ads linked …

  • HUL tops TV ad volumes with 16% share in 2024: TAM AdEx 29 Jan 2025 09:55 GMT

    … covering fluctuations in ad volumes, top advertisers, leading categories, … 10 advertisers together contributed 45% of ad volumes. GlaxoSmithKline entered … 770 hours of TV ads during the year. Brands … top brand in co-branding, contributing 7% of ad volumes, …

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