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Iodex’s new campaign showcases the importance of staying active
28 Mar 2025 14:49 GMT
A still from an adIodex, a brand from Haleon India (erstwhile GlaxoSmithKline Consumer Healthcare), has announced the launch of its new Active Muscle Care Cream, a non-sticky cream designed to provide fast relief from pain and stiffness caused by everyday …
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Big Pharma's $13.8B DTC ad spend drives drug costs
20 Mar 2025 11:48 GMT
… on pharmaceutical marketing practices. According to the Campaign for … correlation between higher ad spending and increased … DTC advertising encouraging the overuse of costly brand-name … Eli Lilly, Gilead Sciences, GlaxoSmithKline, Johnson & Johnson, …
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Disney Sells Out The Oscars With Average $2M Ad Price
03 Mar 2025 17:56 GMT
… a broad range of 20 ad
categories -- apparel, automotive, beverages … Lilly; Emirates Airlines; FX Networks;
GlaxoSmithKline; H-E-B; Henkel’s … include the
first international sponsorship on Disney+ with advertiser Christian Dior Parfum …
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Disney Sells Out Ad Inventory for 97th Oscars Ahead of Show’s Streaming Debut
28 Feb 2025 18:43 GMT
… its Academy Awards ad inventory ahead of … advertisers from nearly 20 industries, from first-time sponsors … brand ambassador whose appeal has never departed—Leonardo DiCaprio.
Other participating advertisers … Airlines; FX Networks; GlaxoSmithKline; H-E-B; …
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Disney Sells Out 2025 Oscars Ad Inventory
28 Feb 2025 16:06 GMT
… Disney has sold out ad inventory for Sunday’ … retail, technology, and telecommunications.
Advertisers include Rolex, who returns … Emirates Airlines, FX Networks, GlaxoSmithKline, H-E-B, Henkel … international sponsorship of the Oscars on Disney+ with advertiser …
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FDA should throw the yellow flag on Hims & Hers ad | Guest Commentary
08 Feb 2025 15:02 GMT
… manufacturers but doesn’t sponsor or manufacture drugs.”
That … and the general counsel of GlaxoSmithKline, a large pharmaceutical company. … to drug ads. Abandoning that history for this ad will put … General Counsel of GlaxoSmithKline from 2008 through 2018.
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STAT+: Pharmalittle: We’re reading about a Hims Super Bowl ad, USAID freeze hurting clinical trial patients, and more
07 Feb 2025 22:29 GMT
… whether a forthcoming Super Bowl ad from Hims & … runs afoul of pharmaceutical advertising rules, STAT reports. In … take enforcement action against marketing that may mislead patients … General Kris Mayes sued GlaxoSmithKline over claims the company …
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Vehicle Advertising Company Carvertise Rolling Through New Orleans
05 Feb 2025 10:24 GMT
… ) — Advertisers are turning to creative strategies to … in stadium sponsorships or television ads, Beliv … rideshare advertising company, to launch mobile marketing campaigns. … GlaxoSmithKline. The company emphasizes geo-targeted, data-driven transit advertising …
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TV ad volume in 2024 drops 4% from 2023: TAM adex
29 Jan 2025 02:57 GMT
… brand activity, reflecting both the challenges and opportunities in the evolving advertising … total ad volumes for the year. A notable shift came from GlaxoSmithKline … avenue for brand partnerships, with over 770 hours of TV ads linked …
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HUL tops TV ad volumes with 16% share in 2024: TAM AdEx
29 Jan 2025 09:55 GMT
… covering fluctuations in ad volumes, top advertisers, leading categories, … 10 advertisers together contributed 45% of ad volumes. GlaxoSmithKline entered … 770 hours of TV ads during the year. Brands … top brand in co-branding, contributing 7% of ad volumes, …