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    • Heinz & Marketing

Heinz & Marketing Newsletter
  • Google Cloud touts new AI tools to simplify marketing, customer experience 09 Apr 2025 12:35 GMT

    … in a statement. Kraft Heinz is also using Veo … to boost creative teams in media production, marketing, advertising, design and … brands create ads, predict performance and optimize campaigns. Mondelez, … big platforms, retailers and brand, begin to dabble with …

  • No one talks about ads anymore: Have they lost their pop-culture charm? 09 Apr 2025 06:46 GMT

    … to recent campaigns such as … of advertising. "Yes, performance marketing gets … ad in 2007.   Nevertheless, Krystle Morais, creative director at VaynerMedia APAC, argues that advertisingbrand AND performance approach, and have benefited in commercial

  • Heinz launches cinema ad campaign that is ‘interrupted by a movie’ 08 Apr 2025 15:44 GMT

    … Post Post-Credits, a cinema ad campaign that plays in two parts … of Heinz,” said Passant El-Ghannam, Marketing Director MEA, Heinz Arabia. The campaign was … Saad, Head of Brand Build MEA Ilya Myskin, Brand Manager  Creative – FP7 McCann …

  • WARC Awards Reveals 2025 Shortlist 09 Apr 2025 14:13 GMT

    WARC has announced the shortlists for the WARC Awards for Effectiveness 2025 in association with LIONS, honouring the best campaigns that showcase how strategic thinking leads to effective impact for brands and business. Five regional juries made up of a …

  • Asia-Pacific Leads The Way On Global WARC Awards Shortlist, Australia With 12 Finalists 09 Apr 2025 01:34 GMT

    … 2024 Lamb Ad. In Partnerships & Sponsorships Edelman Sydney … has the most shortlisted campaigns (24), followed by … Heinz, Global – North America jury chair Gabriel Barrio, Commercial … Sr Director Brand, Insights, Media and Trade Marketing LATAM, PedidosYa …

  • Loblaw pits private labels against in-store rivals 02 Apr 2025 13:01 GMT

    Loblaw discounters are taking on competitors directly with a brand switch ask at the shelf to boost the fortunes of their private-label offerings. No Frills and Your Independent Grocer are deploying shelf talkers which invite consumers to “switch and save” …

  • Generative AI chatbot ‘promising’ for mental health treatment, but supervision needed 10 Apr 2025 21:09 GMT

    … it might encounter,” Michael V. Heinz, MD, postdoctoral fellow at … been limited. This inspired Heinz and colleagues to conduct the … white) recruited via a Meta Ads campaign. Based on self-reported … handle them in real time,” Heinz said. The development of …

  • 'Death trap': Morgan & Morgan adds stairs to list of dangers to health 10 Apr 2025 16:21 GMT

    … County Housing Authority and the Commerce Plaza Apartments, claiming a … blaming companies like Kraft Heinz and Coca-Cola for the … more than making and advertising federally regulated and legally … apartment 4B of the Commerce Plaza Apartments until her …

  • Top grocery deals valid April 9-15 10 Apr 2025 01:08 GMT

    … , unless otherwise indicated. Check the ads for your local stores to … transaction with VIC card. See ad for details. Tide Rescue Laundry … limit 4 (the Harris Teeter brand frozen whipped topping, 8 oz … up to $1.60 each Heinz Homestyle Gravy, 12 oz jar …

  • Oat milk isn’t funny, so why is Oatly funny? 09 Apr 2025 22:48 GMT

    … the current Heinz campaign (below). Sure, it doesn’t mention the brand, but … message is emblazoned above the creative team in Oatly’s … people in advertising, the accusation is that these kind of ads are … wisely and well in their marketing. Get in touch with …

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