… advertising, going into more interactive stuff. A Humorous Take on IKEA … tell you, with IKEA, that iconic furniture brand, let me ask … driving these changes in their marketing, or if end users … a conference where their marketing technology leader told me …

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… 2024. Kantar Media named IKEA as the advertiser of the year, recognising … 159% increase in advertising spending. IKEA also expanded its marketing efforts in its … restaurant division. The company's campaigns …

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IKEA is pulling a bait-and-switch in a series of spots based on luxury brand tropes before reinforcing its commitment to value. In its latest work, the Swedish retailer is sending up stuffy, master whisky distillers and fatuous fashion model shoots before …

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… further. Tara McKenty, executive creative director at AKQA Australia, … consumer loyalty, such as IKEA from the LGBTQIA community … Thinkerbell, said brand safety is a challenge for advertisers, especially on … breaking stories and campaigns throughout the day.

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