… through an in-game ad, and 43% said an in-game ad led them … quarter (27%) said an in-game ad led them to purchase a … interact even more with in-game ads were more relevant ads, cited … a new product through in-game advertising.

Roblox Corp is partnering with Alphabet Inc’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more revenue from advertising. Rewarded video ads allow users to earn in-game perks …

… Win,” Nike’s first big game ad in 27 years. The agency …

… thinking aligns with our in-game ad monetization strategy, and the combination … the monetization potential with in-game ads. “We have a platform level …

MLB's new ad campaign capitalizes on the recent Japan series between the Dodgers and the Cubs.Major League Baseball With Opening Day for the 2025 MLB regular season kicking off on Thursday, the league continues to lean into Japanese culture with an …

… found a number of in-game ads are in 'serious…

A social media advertisement for Disney’s Marvel Rivals video game has breached the Ad Standards Code of Ethics for sexual violence and nudity, but has not been modified or discontinued by the entertainment giant. The Tiktok advertisement promoted the …

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for advertisers while maintaining Discord’s commitment to …

Fake game ads have to be one of … digital ad spaces where misleading game ads tend to appear, redirecting viewers …