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Shirofune Joins IAB US as Official Member, Strengthening North American Presence
06 Feb 2025 13:00 GMT
… its official membership in the Interactive Advertising Bureau (IAB US), the premier … Japan. About the IAB
The Interactive Advertising Bureau (IAB) empowers the media … Automation Platform Joins the Interactive Advertising Bureau to Advance Collaboration and …
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Future of TV Briefing: Separating signal from noise when it comes to CTV advertising’s content signal complaints
05 Feb 2025 17:15 GMT
… held last week during the Interactive Advertising Bureau’s Annual Leadership Meeting in …
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IAB: New US Administration Will Be ‘Very Positive’ For Digital Media
05 Feb 2025 16:35 GMT
… of public policy at the Interactive Advertising Bureau (IAB).
“For the last four …
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X Adds Abbott, Colgate, Lego, Nestle, Pinterest, Shell, Tyson To Ad Boycott Complaint
03 Feb 2025 16:49 GMT
… Association of Advertising Agencies and Interactive Advertising Bureau, as well as big agencies …
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Ad Groups Urge Veto Of NY Health Privacy Bill
30 Jan 2025 16:55 GMT
… , American Association of Advertising Agencies, Interactive Advertising
Bureau American, Advertising Federation, and Digital …
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IAB Convenes Ad Business Leaders: How To Grow In 2025 Amidst Chaos
30 Jan 2025 15:01 GMT
… media ad business? At the Interactive Advertising Bureau (IAB)’s Annual Leadership Meeting …
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New IAB Research: Consumers Support Ads for Free Content, But Want Simpler Laws
30 Jan 2025 03:08 GMT
… to new research from the Interactive Advertising Bureau suggests.
The research, “Striking the …
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In-Store Audio Platform Qsic Closes on $25 Million in Funding
30 Jan 2025 02:00 GMT
… engagement with shoppers. Qsic surpasses Interactive Advertising Bureau (IAB) standards by automatically adjusting …
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Yahoo Becomes First DSP To Adopt IAB Tech Lab's Data Transparency Labels
29 Jan 2025 17:34 GMT
… developed in part by the Interactive Advertising Bureau’s Tech Lab, the Coalition …
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How generative AI’s role will evolve in 2025 as marketers probe its utility
29 Jan 2025 15:15 GMT
… degree, per research from the Interactive Advertising Bureau, but just one-third have …