-
SRK came early, the bathtub didn’t: The story behind Lux’s iconic ad
07 Apr 2025 02:45 GMT
… it off. No wonder the ad became a pop-culture classic … .m.,” says Rajesh Saathi, the ad’s director.
Saathi is the … was playing the ad for them.
The ad, conceptualised by JWT (now VML … , and one of her first ads for the brand was to …
-
72andSunny’s Wez Hawes makes first major creative hires
07 Apr 2025 01:52 GMT
… on the role of creative director, while creative duo Hayley Noble and … Saatchi, and JWT, among other agencies, under his belt.
ADVERTISEMENT
He is … beyond advertising,” Kanaan said in a media release on Monday.
“Many creative … the latest in media and marketing
-
Harsh Kapadia Joins Grey India as Chief Creative Officer
03 Apr 2025 03:51 GMT
… roles at VML and JWT.
This appointment is part … years of experience in marketing and advertising. Together, they will … at the forefront of marketing and communications, creating exceptional work … will gain a significant creative advantage and unparalleled client …
-
Grey India appoints Harsh Kapadia as chief creative officer
02 Apr 2025 06:26 GMT
… tenures at VML and JWT, the agency stated in … over 25 years of marketing and advertising experience. Together, they … at the forefront of marketing and communications, creating exceptional work … will gain a significant creative advantage and unparalleled client …
-
404 Design & Innovation Strengthens Creative Leadership with Three Strategic New Hires
01 Apr 2025 16:14 GMT
… the worlds of advertising, marketing, media, and … solutions that blend creativity, technology, and … Creative Director/Art, has extensive experience from established agencies including JWT … approach to brand marketers’ communications needs,” said Gorodski …
-
How media overtook the creative function in ad agencies
01 Apr 2025 16:40 GMT
… creativity became the main force behind advertising.
In those days, ad … firsthand while working at JWT Shanghai when we … optimisation, often sidelining traditional creative approaches.
By 2023, … despite quality concerns, dominates marketing spend.
Today's …
-
Gary Brown: ‘One summer I worked in the fish market. Nobody would sit near me on the bus on the way home’
18 Mar 2025 08:10 GMT
… up Target Marketing in 1990, before selling it to the JWT group … and becoming chairman of the Target McConnells advertising agency …
-
Former JWT adman launches AI platform to help emerging brands create advertising
12 Mar 2025 01:49 GMT
(l-r) John Gutteridge, Claire Huang, Zoe Zhang.
John Gutteridge, former CEO of J. Walter Thompson and Mirum Asia Pacific, has launched Soffiah.ai, an AI SaaS platform designed to transform marketing for small-to-medium sized businesses and emerging brands …
-
Marketers don’t know what an insight actually is and consumers don’t care
06 Mar 2025 12:23 GMT
… ) and J. Walter Thompson (JWT) in the 1960s. The distinction … see the ads so we should be proud ad tweakers. … The same applies to other long-running creative … marketing purists might argue it reinforces Byron Sharp’s perspective, that advertising …
-
From Iggy Pop to Rolex, Simon Fairweather on three decades in advertising
05 Mar 2025 12:04 GMT
… that some aspects of creativity cannot be taught, particularly … great creative department.”
Fairweather threw himself into the advertising world … in the early noughties, JWT had won the Rolex … of the most important marketing stories and expert insights …