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JWT Newsletter
  • Are advertising agencies dying? Long may the art of persuasion live 05 Feb 2025 15:24 GMT

    … global advertising industry since 1935. This is the ad agency … tide on its market performance, its marketing team decided … up such an audacious communication challenge? Leo Burnett … good old strategies of creativity, creative hyperbole and emotional engagement …

  • Woolley Marketing: Walking the line between evolution and alienation 05 Feb 2025 07:32 GMT

    … especially amongst those in marketing and advertising. But do the … streamlined Grey, AKQA, Wunderman, JWT, Y&R, and … same circumstances?   Woolley Marketing is a monthly column for … bottom), a Zurich-based marketing and advertising veteran.               …

  • Publicis Groupe merging two creative networks to create Leo 14 Jan 2025 18:10 GMT

    … . “It’s about exponential creativity—bringing together human ingenuity and … into a “modern marketing machine” with creative at its heart but … is based in the traditional advertising epicentre of New York. … with storied agency brands like JWT and Y&R  …

  • Walter Saldanha: From steno-typist to advertising legend and philanthropist 08 Jan 2025 06:06 GMT

    … Fielden, Managing Director of JWT. The early 1950s. … were a couple of JWT’s existing clients with … ads and earned revenue – all without having done a day’s advertising … emerald fields Of Management, Marketing, Communication Social Transformation And more. …

  • Vale Derek Hansen: two great creative writing careers in one extraordinary lifetime 03 Jan 2025 07:07 GMT

    … , and former, equally successful, advertising creative director Derek Hansen earlier this … the Canadian guy who ran marketing at Alcan the tvs … discover that another group from JWT had fronted them with … months to make the press ads and commercials and tour …

  • 37 years later, what made ‘Wah Taj’ ad campaign featuring Zakir Hussain truly iconic? 16 Dec 2024 16:08 GMT

    … now Global Chief Creative Officer with Nihilent Limited … Thompson (JWT). “Now how does one communicate that? … brand coach and advertisement industry veteran Ambi … ad,” says Swati Bhattacharya, an advertisement professional and global head of Godrej Creative …

  • Will the new Omnicom spark a creative leadership race in India? 12 Dec 2024 00:19 GMT

    … about creativity? The abstract talent on which the advertising industry … looking at a creative leadership race in ad land, India. … Virat Tandon, founder of marketing services platform Curativity, … former CEO of Publicis Communications and Leo Burnett, says …

  • Tanisha Sharma joins Havas Creative Network as EVP 09 Dec 2024 06:03 GMT

    Tanisha Sharma joins Havas Creative Network as executive vice president ( … like Rediffusion Y&R, JWT, Viacom 18 Media, Royal Enfield …

  • Mark Earls on why understanding the ‘Herd’ is key to better marketing 10 Dec 2024 17:04 GMT

    … obsessed with ‘one-to-one communication’. It was 2001. Zuckerberg … very heart of marketing and advertising practice. Marketing grew up in … Henry Brown) Your book ‘Creative Superpowers’ was about acquiring … compete the new age of creativity. How do you feel …

  • Creative Minds: Rohit Malkani is made for the stage 29 Nov 2024 07:57 GMT

    … 141, 2007-2009  Creative director, Publicis Ambience Advertising, 2002-2007  Senior … member creative staff, Planetasia.com, 2000-2002  Creative supervisor, JWT … the Indian Institute of Mass Communication, New Delhi. I enjoyed …

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