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    • Eastman Kodak & Marketing

Eastman Kodak & Marketing Newsletter
  • Is the Era of International 4A Agencies Over? 27 Mar 2025 13:25 GMT

    ads to television commercials, it pioneered the marketing … as IBM, Motorola, Kodak before the millennium, making … entrusted its campaign to F5, a Chinese creative agency. In New … advertisement was crafted by Read Agency, a top-tier domestic creative agency. …

  • Advertising legend John Hegarty on lazy brands, pompous purpose and what young creatives should do 15 Mar 2025 16:19 GMT

    … views on young creatives, advertising, artists and God. Offered … . The battle for creative control has become central … location, location, location, then communication is about attention, attention, … to take over independent ad agencies, Hegarty said that the …

  • UNC Men’s Basketball is Having a Kodak Moment–and Not in a Good Way 28 Feb 2025 16:16 GMT

    … digital took over. Its ad campaigns featured “Kodak Moments”–the memories we … bankruptcy a year later, marketing consultant Avi Dan, writing … to change.” Avi Dan, marketing consultant The News & … that’s Smith’s creative streak that made him one …

  • Why Kodak is ‘Cracking Down’ on Respooled Motion Picture Film 05 Feb 2025 04:43 GMT

    … manufacturers—has fostered a creative ecosystem where independent … use that photo to advertise their business or … Steve Carter, head of marketing and outreach at Cinestill … Respoolers purchase bulk rolls from Kodak, which generates significant revenue …

  • Meet the… product marketing manager 21 Jan 2025 13:10 GMT

    ad agencies, spending nearly a decade in production and creative … -value advertising production and marketing. In … and construction marketing. Rejoining Kodak in 2008, … ad agencies taught me the importance of creativity, precision, and effective communication

  • Jesse Cogan, ad exec who coined the slogan ‘Turn Friday Night into Shabbos,’ dies at 74 14 Jan 2025 03:03 GMT

    … Modern and Orthodox.” The creative force behind these slogans … advertising agency for most of the 20th century. He worked on campaigns … for such products as Burger King and Kodak. … Manhattan where he created campaigns for numerous Jewish communal, …

  • Woolley Marketing: Why change is not always a disruption 08 Jan 2025 04:02 GMT

    … adjustments to the existing marketing strategy, developing a product … Consider businesses like Blockbuster, Kodak, and Nokia. In each … . Woolley Marketing is a monthly column for Campaign Asia-Pacific … ), a Zurich-based marketing and advertising veteran.  

  • A look at the hottest tech from CES 2025, sponsored by techish.com 10 Jan 2025 22:37 GMT

    … services featured appear as paid advertising. More than 100,000 tech … help you along the way. Kodak LUMA 500 FHD Ultra Smart … show. Charlotte Today also features sponsored content by local and national … you a business interested in advertising with us? Go to …

  • Agency leaders have their say on consequences of Omnicom-IPG deal 10 Dec 2024 17:04 GMT

    … and thinking that merging Kodak and Blockbuster together would … the power of IPG’s creative agencies and Flywheel. If done … digest of the most important marketing stories and expert insights … trying to win over those advertisers. The combined entity will …

  • Holiday Gift Guide for the Whole Family - sponsored by Techish.com 05 Dec 2024 21:26 GMT

    … — Sponsored by: The products and services featured appear as paid advertising. … gen girl power. Combine Kodak’s iconic instant photography … and you get the Kodak PRINTOMATIC Camera and STEP … , and sharing memories more creative and easier than ever. …

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