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    • KPN & Marketing

KPN & Marketing Newsletter
  • KPN's "Piece of Me" Campaign Takes Top Honors At EMEA SABREs 03 Apr 2025 16:59 GMT

    LONDON—“Piece of Me,” a campaign conducted for Dutch telecommunications company KPN by a variety of agency partners, took home the Platinum SABRE Award for the best public relations campaign in the EMEA region last year at last nights EMEA SABRE Awards …

  • KPN secures Eredivisie online package 29 Jan 2025 15:47 GMT

    KPN has acquired an exclusive rights package for the Eredivisie and Keuken Kampioen Divisie. From the 2025/26 season, subscribers will be able to keep up to date with their favourite teams. Goal alerts will notify fans of who has scored and give the …

  • WARC Releases Effective 100 Rankings 26 Mar 2025 12:48 GMT

    WARC has announced that the WARC Effective 100, the third and final WARC Ranking, has been released. Compiled by WARC Creative, helping companies deliver creative marketing that works, the annual Effective 100 ranking is an aggregate of the results of …

  • Inside KPN’s ‘A Piece of Me’ campaign that sparked a paradigm shift for online safet... 05 Nov 2024 16:17 GMT

    … . To achieve this, KPN collaborated with expert organizations … and Dentsu Creative Amsterdam, to create an impactful campaign. Want … of +119% Brand perceptions improved significantly: +9% brand consideration + … by our editorial team. Ads of the Week Wednesday …

  • All of the winners from The Drum Awards for Advertising 2024 04 Nov 2024 23:24 GMT

    … Barf Bag’ campaign for anti-nausea brand Dramamine. The … Heineken Silver: Dentsu Creative Amsterdam for KPN Bronze: Ogilvy UK … VOD Campaign Silver: LinkedIn & Pinterest TV/VOD Commercial ( … 47;PepsiCo Bronze: RPA Advertising for American Honda Motor …

  • KPN TV+ app allows subscribers to become football pundits 25 Oct 2024 15:45 GMT

    KPN is giving subscribers exclusive access to live statistics for all Eredivisie matches as part of its new KPN TV+ app. Subscribers can play the analyst, either by watching coverage directly on their mobile, or using it as a second screen. It’s also …

  • Crème de la Cannes: A round-up of the best global campaigns 01 Aug 2024 08:32 GMT

    … winner: DoorDash All-The-Ads. Read through for more … to “die for sponsorships’ sins”. The brand then sacrificed its … as regular street OOH advertising, despite the number of … Creative Commerce & Sustainable Development Goals Lions Best global campaigns from …

  • Next steps in super-aggregation: Bundling, discounting and streamer subs management 19 Mar 2025 13:13 GMT

    Connected TV World Summit 2025 Super-aggregation developed when pay-TV providers started to integrate streaming services such as Netflix and Disney+ into their user experience and make content across those easy to find alongside broadcast linear TV, …

  • 2023 Festival of Email: A Groundbreaking Hybrid Celebration of Email Marketing at MartechFest - Live from Utrecht, NL 31 Jul 2023 06:23 GMT

    … edition. This creative platform merges in … brand side presentations from the likes of Bundesliga, PostNL, LinkedIn, HelloFresh, KPN … experience for email marketing professionals worldwide. The … inclusive experience." Sponsors include DMARC Advisor, …

  • International Marketing Conference Offers Limited Complimentary Passes to Qualifying Brand Side Marketers 17 Jul 2023 10:06 GMT

    … of complimentary tickets for qualifying brand-side marketers. LONDON, KENT … data, and driving successful marketing campaigns, Martechfest extends this special … from orgs including Linkedin, KPN, Bundesliga, Hello Fresh and … in 2010 as an ad-hoc group and its …

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