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ShowHeroes scores big for electric car giant BYD at UEFA EURO 2024
11 Sep 2024 14:54 GMT
The Chinese EV brand leveraged the huge cultural impact of the Euros to supercharge brand awareness, as it seeks to become the largest electric car seller in Europe.
ShowHeroes – a global leader in digital video, offering content, technology and …
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Cedric Bixler-Zavala and Chrissie Carnell-Bixler are Unsatisfied with Linkin Park Singer’s Apology
09 Sep 2024 17:32 GMT
… as if you hired some PR crisis team to help you … choice. You’re a Disney level brand trying to make a comeback …
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Brand strategy and entrepreneurship: back to the basics!
08 Sep 2024 05:24 GMT
… that confuse brand management with public relations, advertising and sales promotion.
Going … efficacy at the business model level.
Brand strategy is inside-outward-centred …
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A New Frontier for Enterprise SaaS Tooling: Jacquard Set to Redefine AI in Marketing as the Category…
12 Jun 2024 20:30 GMT
Jacquard, the leading specialist in AI messaging, brings brands to life through automated content generation, fuelling deeper and longer lasting resonance.
Speaking to customers how they want to be spoken to is now easier than ever, as Jacquard debuts …
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2024’s Finance & Commerce Reader Rankings Final Winners
27 Jun 2024 15:52 GMT
… , LLC
3 — Bachman Printing
BEST Public Relations Firm
1 — Media Minefield
2 …
3 — LEVEL Brand, LLC
3 — Linnihan Foy Advertising
3 — Maccabee Public Relations
3 — Nemer …
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DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation
24 Apr 2024 19:15 GMT
Digital media data and analytics company
DoubleVerify has received accreditation from the Media Rating Council (MRC) for Video Viewable Impressions for connected TV (CTV).
The company says this will help identify
issues with advertisements that have run or …
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Greenfield introduces carbon-neutral BLT for Earth Day
23 Apr 2024 19:53 GMT
Greenfield is touting its “healthiest sandwich in the world” in its latest campaign for Earth Day.
The sandwich is a 100% carbon-neutral BLT that’s also 99% bacon. The CPG is encouraging people to stack their bacon high in celebration of making food …
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The rise of influencer activism: Bournvita's sour taste
15 Apr 2024 11:31 GMT
Representative image (iStock)In today's digital age, the power dynamics of brand communication have shifted significantly with the rise of influencer activism. The recent controversy surrounding Bournvita, a popular powder supplement, serves as a prime …
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SXTC's DYADICA Global Brand Consulting Small Business Foundation Expands to Empower Startups and SMEs
30 Apr 2024 17:25 GMT
SXTC's DYADICA Global Brand Consulting Small Business Foundation Expands to Empower Startups and SMEs
LONDON, UNITED KINGDOM, April 30, 2024 /EINPresswire.com/ -- SXTC’s DYADICA Global Brand Consulting is pleased to announce the expansion of …
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Moj and ShareChat announce media quality measurement with IAS
25 Jan 2024 00:14 GMT
Representative imageMoj and ShareChat, India’s short video and social media platforms, have partnered with the global media measurement and optimisation platform Integral Ad Science (IAS) to deploy media quality measurement for the advertisers on its …