… attendees and drive engagement. Why Marketing Matters for Tech Events Marketing isn …

Think about your last big purchase—maybe a car, a new phone, or even a vacation. Chances are, you didn’t make your decision after seeing just one ad or reading a single review. Instead, you researched, compared, and interacted with the brand in several …

… new heights. Why Social Media Marketing Matters Social media platforms like Instagram …

Did you know that 75% of consumers are more likely to buy a product if the information is presented in their native language? Yet, many businesses still rely on one-size-fits-all marketing strategies, neglecting the power of culturally nuanced …

More national real estate franchises are beginning to take marketing measures into their own hands rather than using agencies for hire on a contract basis, RISMedia’s 2024 Agent & Broker Marketing Study found.  Drilling down further, the study also …

… it alone. AssetMark’s guide, “Marketing Matters: Control Your Story. Control Your …

… reach your goals. Why video marketing matters Creating impactful videos requires more …

The economic trifecta of rising interest rates, persistently high home prices and record undersupply is making home buying increasingly challenging. Every loan on your book matters more than ever; the next lead you have is your most important. The current …

Carla Bourque is the CEO of Rebrandly, a leading provider of link management solutions, and an expert in branding and growth strategies. getty Buzz (or ding)! A new text (SMS) message lights up your phone, and you see it’s from a brand you recognize. In …

(Image credit: Gerd Altmann / Pixabay)I have been reading a lot of research lately. I’m not bragging. I am merely explaining my circumstances (maybe even complaining). I am developing a dissertation for my Ph.D., and I now have a stack of printed (yes, …