… Jay Pattisall, vp and senior agency analyst at Forrester, said, noting … ads, which could have a massive impact on the industry. One agency … , the tone of advertising and the ad world will likely be … have as much money behind marketing as Mattel. “Can we just …

… in the Advertising, Marketing and Communication Design category … Coca-Cola, Henkel, Mattel, Procter & Gamble, … consistency, strategic approach, creative execution, cultural relevance, … cross-platform compatibility, campaign scalability, adaptability to …

MediaPost has selected IPG Mediabrands as media agency of the year, Giant Spoon as independent agency of the year, Omnicom as holding company of the year, Mattel's Lisa McKnight marketer of the year, Omnicom's John Wren agency executive of the year …

… themselves. With traditional advertising’s effectiveness declining, … massive success of Mattel’s Barbie movie … cofounder of Entertainment Marketing Agency FlyteVuCourtesy of FlyteVu … allowing creators to customize marketing campaigns. “Brands that partner …

Boston, Jan. 09, 2025 (GLOBE NEWSWIRE) -- Klaviyo, a leading marketing automation platform for e-commerce businesses, has been recognized as one of the best marketing automation tools by Consumer365, a publication known for its in-depth reviews of business …

… but a lack of communication or a clear strategic … for ad targeting, visual asset design, message personalization or creative … email campaigns to lift its clickthrough rates by 25%, Mattel using … are useful, but reluctant marketing teams will likely require …

… the World Federation of Advertisers has recognized her talent … driving brand relevance and creative excellence in a … its marketing capabilities primarily through its in-house agency, The … collaboration with Mattel, a Deadpool v Wolverine campaign using ketchup …

… press tour cameos, the marketing campaign went full throttle to … with collaborators through sponsored content, barter campaigns, emails and promotional … never do enough proofing. Mattel’s “Wicked” doll … the box to purchase advertising. Instead of the official …

… are increasingly tired of seeing ads, so big brands, from … head of content and creative packaging at ad agency Media by Mother. … branded content trend to life. Mattel's success with 2023 … over brand partnerships as streaming ads enter a new phase …

… ; Awards.  The New Tolerance Campaign (NTC), a watchdog group … ." ROBBY STARBUCK SAYS CAMPAIGN AGAINST CORPORATE WOKENESS IS A … ; REUTERS/Tingshu Wang) Mattel won a "woke" … month for its bizarre ad featuring androgynous models instead of …