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Outdoor Advertising Newsletter
  • Matthew McConaughey Prevents Dining Disasters with Salesforce AI Agent In Super Bowl 59 Ad 31 Jan 2025 19:18 GMT

    … 59 with a 30-second ad, again starring Matthew McConaughey. … specifics In one of the ads, “Dining Al Fiasco,” which … of backlash over AI-generated ads and frustration with companies … and social channels, along with out-of-home ads in New York City, Chicago …

  • Best Ads of the Week: Netflix’s cinematic escape & Hellmann’s romcom throwback 31 Jan 2025 13:46 GMT

    … gaining traction on social media, the campaign spans out-of-home, social, TV and … campaigns? Check out our Ad of the Day section and … sign up for our Ads of the Week newsletter so … digest of the most important marketing stories and expert insights from …

  • Ad of the Day: Cher is burned at the stake as a witch in Uber Eats spot 31 Jan 2025 13:46 GMT

    Special Sydney is the ad agency behind the work for … icon Cher for its latest ad that proves that the delivery … narratives as well as social media and out-of-home assets.

  • Swifty Media adds three clients 31 Jan 2025 03:14 GMT

    … Swifty Media Agency Partners Independent media agency Swifty Media has added … result of collaboration between Swifty Media, Rhyme & Reason … implementing a geotargeted Transit Media campaign via Go … off next month across out-of-home, magazines, digital and …

  • 75Media Launches AI Tool To Simplify Outdoor Advertising 30 Jan 2025 01:32 GMT

    … planning software, making outdoor advertising more accessible to businesses … clear: to make outdoor advertising accessible, effective, and … effectively. "The outdoor advertising sector must evolve … innovations to ensure outdoor advertising stays ahead of …

  • Desperados takes first shot at non-traditional advertising with Ovy on the Drums 30 Jan 2025 23:09 GMT

    … has relied primarily on TV, out-of-home and radio and that has … come back to only traditional media. I can’t see a … by our editorial team. Weekly Marketing Friday Stay up to date … digest of the most important marketing stories and expert insights from …

  • Super Bowl: More AI, Fewer Entertainment Ads, $8M Price Tag 30 Jan 2025 16:54 GMT

    … executive vice president of ad sales for Fox … advertisers paying $8 million, according to media executives. Around 10 advertisers … forcing up pricing. advertisement advertisement Some brands also gamble … came from digital (DTVR), out-of-home (OOH), MVPD/ …

  • GymNation Media Network launch offers OOH, radio, digital ad opportunities 30 Jan 2025 15:21 GMT

    Digital out-of-home (DOOH) platform The Media Connector, a subsidiary of JGroup, … chain, has launched the GymNation Media Network. By leveraging a wide … range of channels, GymNation Media Network will offer advertising opportunities …

  • Unilever and Easypaisa join forces to drive worker safety in outdoor advertising 28 Jan 2025 05:14 GMT

    … policy ensuring the safety of Out-of-Home (OOH) workers in 2024 … Rifah Qadri, Executive Director of Marketing & Corporate Communications at … Head Media, Digital and Consumer Engagement, Unilever Pakistan, remarked, “The outdoor advertising industry …

  • MTR sprinkles the flavors of Karnataka with new ad 29 Jan 2025 20:33 GMT

    … transforming with newfound vigor. The ad draws a parallel between the … ," said Prerna Tiku, chief marketing officer, MTR. "Through our … will be extensive, spanning TV, out-of-home (OOH) media, digital channels, activations, and …

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