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Here’s What Top Marketing Execs Learned at CES 2025
10 Jan 2025 20:59 GMT
… ADWEEK caught up with advertising and marketing execs to hear what trends … 2025.
Josh Campo, CEO, Razorfish
We knew AI was going … as well.
Dani Mariano, president, Razorfish
CES this year was a … adjacent to the show. Everything marketing is digital now, and so …
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How Razorfish Walks Advertisers Through the Chaos of CES
09 Jan 2025 19:00 GMT
… show.
Much of the advertising and marketing industry’s official CES programming … do with marketing or advertising,” explained Dani Mariano, president of agency Razorfish. “You … Pinterest, where Bread already spends ad dollars.
Razorfish’s other client, Samsung …
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10 marketing predictions for 2025 as new era of productivity dawns
07 Jan 2025 15:24 GMT
… Campo, CEO of Razorfish.
Coke’s holiday ad fumble underscored that many … productive relationships with agencies and advertisers and hold real competitive power … already using,” Greene said.
Sports marketing fragmentation continues
Sports continue to …
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Inside Digital Agency Razorfish’s Big Bet on CES
07 Jan 2025 20:43 GMT
… Razorfish president Dani Mariano.
CES is inherently not a marketing … Center show floor, the marketing industry has established a … said.
Fostering client connections
Razorfish’s attendance at the show …
More than a dozen Razorfish employees gathered near the …
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How generative AI’s role will evolve in 2025 as marketers probe its utility
29 Jan 2025 15:15 GMT
… that has long dogged marketing decision-makers: the need … video advertising more “annoying,” “boring” and “confusing” than conventional ads, … AI to any scaled marketing campaigns, according to a … specifically around adaptation,” said Razorfish’s Campo. “If I …
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OMG buys Interpublic to create world’s largest ad agency network: what does it mean for retail media?
10 Dec 2024 18:33 GMT
… (IPG) creating the largest advertising agency network globally. This combined … across media, precision marketing, CRM, data, digital commerce, advertising, healthcare, public … (Citrus), digital marketing and tech (Sapient, Digitas, Razorfish over the years …
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How dogged determination finally made Publicis the world’s largest ad group
05 Dec 2024 14:10 GMT
… which it merged with Razorfish (remember that?), to create … the largest global influencer marketing company by revenue, giving … targeted and effective influencer marketing solutions with its press … s biggest independent commerce marketing agency. Retail media …
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Anika Malik Wadhera joins Good Glamm Group as Group Director of Marketing
27 Nov 2024 09:41 GMT
… experience, performance marketing, content marketing, brand management, customer experience, mobile marketing, influencer marketing, and … organisations like Guru.com, Sapient Razorfish, Module One, and more.
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All of the winners from The Drum Awards for Advertising 2024
04 Nov 2024 23:24 GMT
… the effectiveness of Metro advertising and show how it … Madrid highlighted how well-placed ads in high-traffic areas … Blood & Transplant
Silver: Razorfish for First Hawaiian Bank
Bronze … /PepsiCo
Bronze: RPA Advertising for American Honda Motor Co …
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Razorfish Offers Clients Real-World AI Use Cases Through Beta Labs
23 Oct 2024 14:33 GMT
… ads, generating on average 10 times more assets, Razorfish … amp; consumer experience strategy, Razorfish.
Samsung has used the Virtual … taken significantly longer, Razorfish produced the assets within … .
Many clients at Razorfish are still navigating their …