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The ‘Sauce King’ Viraj Bahl is now a shark—Will his Veeba success fuel the next big brand?
06 Feb 2025 09:53 GMT
… grown into a consumer-facing brand with a diverse portfolio of … the pitch room.
FE Exclusive: Sony LIV’s Ranjana Mangla on … Shark Tank India OTT shift, ad revenue growth, and what’s …
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Sony’s doubles down with battle with CBS over ‘Wheel,’ ‘J!’ distribution rights
05 Feb 2025 21:57 GMT
… in broadcast technology, creative design and engineering delivered … permitted to sell some advertising spots for itself. In … Back in August 2024, Sony terminated its distribution agreement … stations and networks.
Sony has been aggressively expanded …
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Ad of the Day: Tesco celebrates the impact of food on everyday scenarios
05 Feb 2025 07:15 GMT
… ad, which retires the long-running ‘Food Love Stories’ campaign … everything.
Advertising agency: BBH
Client: Tesco
Chief creative officer … of marketing - food campaigns: Celine Dallas
Campaign manager: … Verrill, Oli Fox
Publisher: Sony Music Publishing / …
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Is Shark Tank India’s marketing bite losing its teeth behind the paywall?
05 Feb 2025 04:58 GMT
… media exposure, enhancing brand credibility and encouraging potential … startups with a powerful marketing opportunity, allowing young … to accomplish through traditional advertising.
Read more: Beyond … , driving subscriptions to Sony LIV comes with several …
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How adland can reduce emissions from streaming ads
04 Feb 2025 20:23 GMT
… on sustainable advertising by Scope3, streaming ads produce more … to suit the specific ad specifications of each platform … brand who recently ran a YouTube campaign in India, the Creative … , Bloomberg, Thomson Reuters, Sony, NewsCorp, Comcast and Schibsted …
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World’s First Holographic 3D Ad Network Launches at Simon Malls Nationwide
04 Feb 2025 18:34 GMT
… offers limited advertising inventory, featuring 3D creative advertising programmed … two weeks of campaigns. “Today’s … marketing and entertainment. “Together with HMN, we’re not just delivering ads … celebrities, influencers and brand ambassadors. In December …
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Veeba partners with Celebrity MasterChef India
06 Feb 2025 13:19 GMT
Veeba, a sauces and condiments brand in India, partners with Celebrity MasterChef India. This season, television actors and influencers join the show, showcasing their cooking skills. Veeba’s range of sauces and condiments will be part of Celebrity …
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Sony Escalates ‘Jeopardy!’-‘Wheel of Fortune’ Beef With CBS
03 Feb 2025 22:07 GMT
… not limited to, content delivery, advertising sales, marketing, promotions, show integrations, affiliate … domestic and foreign licensing and ad sales.
CBS sent a … arrangement. This communication is false, inappropriate, and ineffective. Sony has no …
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'Jeopardy!' and 'Wheel of Fortune' dispute escalates as Sony moves to cut out CBS
03 Feb 2025 19:48 GMT
… ’ licensing, marketing and promotions, and advertising sales.”
Staff members at Sony have had … CBS, including marketing and promotions, the studio said. “Sony Pictures has had … undercut CBS’ ability “to maximize advertising sales and syndication” and led …
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The Rules Are No Game: CBS Slams Sony’s “Ineffective” ‘Jeopardy!’ & ‘Wheel Of Fortune’ Distribution Grab – Update
03 Feb 2025 19:29 GMT
… . This communication is false, inappropriate, and ineffective. Sony has … ad cash Wheel and Jeopardy! have suffered from CBS in Sony … amp; Gamble similarly stopped advertising for other CBS-sold shows … or amendments.
4. Advertising sales agreements relating to …