-
How generative AI’s role will evolve in 2025 as marketers probe its utility
29 Jan 2025 15:15 GMT
… organized, collaborative resources around the technology. Marketers getting their ducks in a …
-
Programmatic buying grows as CTV ad formats evolve
29 Jan 2025 04:20 GMT
… buying practices and advanced ad technology. Marketers increasingly value first-party data …
-
The Evolution of Digital Marketing: Trends to Watch in 2025
28 Jan 2025 06:10 GMT
… smart devices and visual recognition technology. Marketers will need to optimize content …
-
Yeager Releases Guided Practice Solutions to Empower B2B Technology Marketers
27 Sep 2023 12:14 GMT
Navigating the increasingly complex terrain of technology product and service marketing has long been a challenge for B2B companies. Now, Yeager, a dynamic leader in integrated marketing for leading B2B technology companies, is making waves in the industry …
-
Agilysys Names Veteran Technology Marketer Terrie O’Hanlon as Chief Marketing Officer
12 May 2022 12:20 GMT
Agilysys, Inc. (NASDAQ: AGYS), a leading global provider of next-generation SaaS and on-premise hospitality software solutions and services, today announced that it has hired Terrie O’Hanlon as its chief marketing officer (CMO). In this newly created role, …
-
Brandtelling® Launches to Empower Technology Marketers to Build and Share Brand Stories for Greater Awareness and Sales
02 Aug 2021 13:00 GMT
… Web Presence, Refocused Commitment to Technology Marketer Customers
HUNTINGTON, NY, US, August … service (SaaS) vendors and other technology marketers. We create technology brand stories …
-
10 Ads That Struck a Cultural Nerve in 2024
18 Dec 2024 13:39 GMT
… polarization, or anxiety around emerging technology, marketers are often wading into a …
-
Three Trends to Drive 2025: Sally Ng — North Asia, Quantcast
09 Dec 2024 09:24 GMT
… -time brand lift studies and technology, marketers can effectively measure the immediate …
-
Survey: Disconnects Between Technology Marketers and Buyers Create Lose-Lose Experiences for Both
25 May 2016 13:45 GMT
… of a new survey examining technology marketers' priorities, barriers to success … to engage and help. While technology marketers and buyers are aligned in … are among the millions of technology marketers and IT buyers in Spiceworks …
-
Marketers tap AI for synthetic data generation
13 Nov 2024 17:49 GMT
… of generative AI. With this technology, marketers can generate artificial data sets …