-
The Rise of AI in Advertising
26 Mar 2025 08:50 GMT
… , Penquin, a leading brand and communications agency, … into the world of advertising. Creative Artificial Intelligence Alchemist … Fortune 500 companies like Unilever and Coca-Cola— … advertising agency based in Johannesburg, specialising in integrated marketing …
-
Unilever influencer focus: Are creators leaving PR in the dust?
25 Mar 2025 23:57 GMT
… continues Brittain on Unilever’s latest marketing plans. “The … PRWeek.
The Unilever-owned skincare brand, known for … still amplifies celebrity-driven campaigns, making them effective for … that. Unlike traditional ads, influencer marketing thrives on organic …
-
Champions of Change: Unilever, Intrepid, AB InBev lead client-side judging
25 Mar 2025 16:24 GMT
… media, marketing and advertising. Entries will close on April 11, 2025.
Unilever, Intrepid … as organisational categories across HR, campaigns and social impact. The program … special award for a creative professional or creative agency breaking new ground …
-
Trends & Strategies Shaping India's US$3.2 Billion Oral Care Market (2025-2033) Featuring Colgate Palmolive India, Hindustan Unilever, Procter & Gamble Hygiene & Health Care, And Other Key Players
25 Mar 2025 10:54 GMT
… programs, school initiatives, and advertising campaigns by major brands educate people … Brands must invest heavily in marketing, innovation, and product differentiation … Colgate Palmolive India Limited Hindustan Unilever Limited Procter & Gamble …
-
Game-changing digital product twins are changing how Unilever creates AI ads
25 Mar 2025 02:19 GMT
… create ads. He reflects on the early results. Unilever is … it can seriously affect brand perception.
Integrating AI-driven … integrating strategy seamlessly into creative workflows.
Suggested newsletters for … of the most important marketing stories and expert …
-
Sports marketing veteran joins Wasserman’s local push
25 Mar 2025 00:27 GMT
… Wasserman has appointed sports marketing veteran Peter Jarmain … marketing and sponsorship at Foxtel, and head of marketing and brand … at the National Rugby League.
ADVERTISEMENT
“ … Australia, Golf Australia, Unilever and Hyrox. It has …
-
NBC Seeks $7 Million for 2026 Super Bowl Commercials in Early Ad Talks (EXCLUSIVE)
24 Mar 2025 19:15 GMT
… showing that advertisers that only bought the Super Bowl ads that year … generated around $800 million in ad revenue from its telecast of … outlets. Sponsors included PepsiCo, Anheuser-Busch InBev, Instacart, Stellantis and Unilever.
NBCU …
-
How Should Gen AI Fit into Your Marketing Strategy?
24 Mar 2025 17:03 GMT
… when it comes to marketing—leaving stakeholders to grapple … posts, video and web ads, personalized offers to customers, … to achieve significantly better marketing outcomes. For example, … increase LinkedIn ad conversion rates by 15%. Similarly, Unilever’s …
-
WPP Leads WARC Effective 100 List
26 Mar 2025 12:48 GMT
… half of the top ten campaigns. Unilever's 'The Cost … journals including the Journal of Advertising Research. Part of Ascential plc … emphasise our commitment to delivering creative and innovative ideas that drive …
-
Hindustan Unilever, Nestle, Britannia Industries, Dabur et al: Indian FMCG’s Kuber crisis
22 Mar 2025 21:56 GMT
… commerce an attractive channel.
Hindustan Unilever Ltd (HUL) has taken … delivery logistics.
Direct dispatch
Unilever PLC (the UK), a … cent by 2026 (Source: Unilever Plc website).
While this … to spend more on advertising to maintain brand visibility.
The rise …