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50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work...
13 Mar 2025 16:10 GMT
… of the six major advertising networks and accounts largely … that underwrites Unilever’s whole social strategy. Unilever, McGregor speculates … large-scale campaigns. I say the influencer marketing space is … more sophisticated and more creative to make sure that …
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Get Possessed by Coolness in Lifebuoy’s New Horror-Comedy Campaign
13 Mar 2025 09:52 GMT
Lifebuoy, Unilever’s hygiene soap brand, has partnered with creative agencies … Initial reactions to the campaign have been overwhelmingly positive … bold leap, redefining hygiene communication with an unexpected, … expert acting in the ad, has been the …
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March Madness Ads Nearly Sold Out as Rights Fee Nears $1B Mark
12 Mar 2025 22:53 GMT
… from the 18 NCAA corporate sponsors have conspired to make units … Unilever and Wendy’s.
According to Jon Diament, exec VP, advertising sales … will see a wealth of brand integrations during this year’ … to appear in on-screen creative across the various linear-TV …
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WARC Creative 100: Publicis Conseil Named Top Agency, Ogilvy Ranked Leading Network
12 Mar 2025 03:00 GMT
… by WARC Creative, the annual Creative 100 Ranking aggregates … advertiser ranking. The alcoholic drinks brand owner has three multi-awarded campaigns … said Marcel Marcondes, Chief Marketing Officer, AB InBev.
“ … around the world.”
Unilever retains its second …
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The FMCG titan under siege: Is Hindustan Unilever still a no-brainer investment?
12 Mar 2025 01:03 GMT
… .
Figure 2: Brand Portfolio of Hindustan Unilever Ltd.
Source: … Story continues below this ad
However, with hygiene consumption … rely heavily on paid advertising, influencer marketing, and social media … spend aggressively on digital ads to sustain demand.
…
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‘We need to leave that behind’: Unilever CEO on ice cream demerger
11 Mar 2025 18:12 GMT
… and the listing in Amsterdam ad New York – he said … business nor in the remaining Unilever.
“The fourth point, important … that ice cream requires the marketing of Beauty and the … highlighting the company’s forthcoming marketing push in that direction.
The …
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Tuesday newspaper round-up: Jes Staley, Unilever, ONS
11 Mar 2025 12:43 GMT
… Authority’s (FCA) investigation. – Guardian
Unilever is hiring an army of … customers are “suspicious” about traditional advertising. The Marmite and mayonnaise maker … as TikTok. – Telegraph
A leading campaigner against “controversial” weapons makers sits …
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Unilever expands commitment in women’s sport with UEFA Women’s EURO 2025 sponsorship
11 Mar 2025 09:38 GMT
Unilever and The Union of European Football Associations (UEFA) have named brands from Unilever’s Foods and Personal Care Business Groups as Official Sponsors of UEFA Women’s EURO 2025.
Some of Unilever’s best-known Foods and Personal Care brands, from …
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LISTEN UP! Magnum’s Most Sensory-Driven OOH Campaign of 2025
11 Mar 2025 08:43 GMT
… Lythgo, Magnum’s UK brand manager, calls “a … innovation in advertising.”
What makes this campaign particularly noteworthy … Natasha Irwin, Mindshare UK Unilever account director noted, this … sometimes, the most powerful marketing comes down to appealing …
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Unilever CEO: 'Spend on social will jump from 30% to 50%'
11 Mar 2025 07:27 GMT
In his first public appearance as chief executive of Unilever, Fernando Fernandez has outlined his goals for the brand, which owns Dove, Hellmann's and Persil among many others.
In an interview with Warren Ackerman, head of European consumer staples …