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Lucido redefines brand engagement through immersive technology
06 Feb 2025 03:58 GMT
… Sri Lanka, and Unilever, crafting unique experiences that … virtual ads. The Valentine’s Day AR campaign for … cultural traditions with gamified brand engagement. These initiatives … introduce gamification into their marketing strategies, driving engagement …
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AI-powered marketing insights platform ‘Momentro’ debuts today
06 Feb 2025 03:58 GMT
… move for the marketing and advertising industry, Momentro, an … AI-powered marketing insights platform, … Momentro Associate Lead Product Marketing Thareef Ubaid elaborated: “ … Leo Burnett, and Unilever. The platform has been …
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Dragons' Den star Steven Bartlett steps down as director from meal replacement brand Huel
05 Feb 2025 15:56 GMT
… of Wagamama and ex-marketing director at Unilever, joined the business … fast-growing meal replacement brand Huel
Huel, which is … business
The brand was criticised by the Advertising Standards Agency … hot water with the advertising watchdog last August after …
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Applications Now Open for The Marketing Academy APAC 2025 Fellowship Program
05 Feb 2025 07:49 GMT
The Marketing Academy APAC CMO Fellowship Program is an 8-month board level mentoring, coaching and executive development program, geared to developing today’s Chief Marketing Officers into tomorrow’s CEOs.
Now in its 13th year in Europe, and 6th year in …
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Who Will Be Advertising In Super Bowl LIX? Here’s A Partial List
04 Feb 2025 21:30 GMT
… include familiar brands that advertise every year, first time … membership program.
Dove: The Unilever brand returns to the Super … one national ad and fifty local ads. The 50 ads will … new humorous creative will launch a multichannel ad campaign running well …
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Elon Musk's X expands lawsuit against advertisers to include Lego, Pinterest, and other major brands
03 Feb 2025 21:02 GMT
… report said one of its ads appeared next to posts … which was added later, specifically. Unilever had also been named but … #39;s brand safety standards, including by withholding advertising from social … or sharply curtailed their ad spending on X after …
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X Adds Abbott, Colgate, Lego, Nestle, Pinterest, Shell, Tyson To Ad Boycott Complaint
03 Feb 2025 16:49 GMT
… to deprive X of ad revenue.
The Elon … GARM stopped purchasing ads from Twitter.
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The social platform … dropped its claims against Unilever, following an undisclosed
… s members included large brand advertisers and trade
associations -- …
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Nearly 50 Brands Will Advertise In Super Bowl LIX: Here’s The Full Commercial Lineup
03 Feb 2025 14:56 GMT
… marketing, Steven Saenen, said the creative will be the brand’ … advertise. For casual dining, Little Caesars, the official pizza sponsor … its pre-Super Bowl ad campaign. Star quarterbacks Peyton and … see.
That leaves Unilever Dove brand to celebrate body …
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Nestlé, Tyson Foods pulled into X advertising lawsuit
03 Feb 2025 12:55 GMT
… , the GARM Brand Safety Standards.
“WFA organised an advertiser boycott of Twitter … consumer goods giants in food, Unilever and Mars, were also included … in the initial lawsuit.
Unilever, however, reached a settlement with …
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X Adds Nestlé, Lego, Shell, and Others to Advertising ‘Boycott’ Lawsuit
03 Feb 2025 12:01 GMT
… the platform had deviated from brand safety standards following Musk’s … the purchase of advertising,” on its platform.
CPG giant Unilever was also … . Discovery, and Lionsgate Entertainment, resumed ad spending on the platform in …