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Shirofune Continues Momentum with the Integration of LinkedIn Ads into Its Platform Suite to Empower Advertisers with Seamless Omnichannel Campaign Management
29 Jan 2025 13:00 GMT
… automated budget allocation and bid adjustments on LinkedIn, ensuring that ad … clear, actionable insights into campaign performance, helping advertisers quickly identify trends and … active ad campaigns. Shirofune also has been selected as the only Yahoo! Ads …
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IAB Convenes Ad Business Leaders: How To Grow In 2025 Amidst Chaos
30 Jan 2025 15:01 GMT
Advertising, marketing and targeting. Right on … according to the IAB ad spending is expected to grow 7 … insights driving investment decisions, campaign management and many more. … , and Yahoo. What was missing? “Establishment” digital-first publications such as …
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Future of TV Briefing: Streaming’s programmatic ad market prepares for ‘tsunami of supply’ from live sports
29 Jan 2025 15:10 GMT
… be primetime for programmatically selling ads against streaming live sports. … The Trade Desk and Yahoo DSP as well as Magnite … updates for a 45-day public comment period in April … shutdown.
Read more about advertisers’ TikTok spending here.
Creators are split …
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Peer39 Launches CTV Quality Score, Creating a Transparent Optimization Metric for Buyers
29 Jan 2025 17:52 GMT
… metric simplifies advertisers’ understanding of their CTV ad placements for … Yahoo DSP."
This simple top-line score advances advertisers’ understanding of campaign … buyers are spending their budgets wisely and accomplishing their campaign goals.
…
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Media to host Eagles Pep Rally Parade on Sunday
01 Feb 2025 12:21 GMT
… should not click on banner ads or pop-ups on a … ticket sales will ramp up advertising before events like the Super … weekday matinees for the general public, community groups, and school groups … . To attend, RSVP to vicgrant14@yahoo.com or call the borough …
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FBI, Dutch Police Disrupt ‘Manipulaters’ Phishing Gang
31 Jan 2025 22:44 GMT
… Manipulaters communally used to promote their spam, malware and … , including Microsoft 365, Yahoo, AOL, Intuit, iCloud and … the cybercriminal community.”
Manipulaters advertisement for “Office 365 Private … who pleaded with this publication to remove stories …
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The Top Specialty PR Firms in 2025
31 Jan 2025 17:03 GMT
… New York’s refurbishment campaign—complete with an exclusive … comms, talent partnerships, influencer marketing and social. Among 2024 … Hoven
Raven Public Relations’ niche is PR for advertising agencies, … the support needed to promote their institutions and …
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Further DACH Rollout for Adsquare's Store Visit Data
31 Jan 2025 04:42 GMT
… data to optimise digital campaign performance.
Adsquare is headquartered … the likes of Nielsen, Yahoo!, Kantar TGI and … measure the success of ads.
Adsquare Measurement allows … visit matching methodology, provides advertisers with precise and independent …
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Sports betting apps are ‘getting a new generation hooked’ on gambling, critics say
30 Jan 2025 12:44 GMT
… much money he was spending on apps like DraftKings … to betting ads during live sporting events.
“Targeted advertisements and … also owns Yahoo Sports, which has a marketing affiliate relationship … of 21. Johnson County public defender Franz Becker, who …
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Overwhelmed by too many toys? Why the kiddie clutter is bad for families' mental health — and what to do about it.
30 Jan 2025 11:40 GMT
… in their kids’ stuff.
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Newsletter: The Yodel
Trusted news … .
Mellen observes that while ads in magazines and commercials on … LLC, tells Yahoo Life. “Whether it’s an ad on YouTube or … family does value: like spending money on experiences over stuff …