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Why the All Blacks chose Adidas over Nike: The high-stakes game behind the apparel partnership
31 Jul 2024 22:16 GMT
… the apparel partnership with Adidas was renewed through to … its relatively weak financial position.
Adidas was all about categories – … interest.
Its contribution to Adidas’ global revenue was relatively … of the then New Zealand Rugby Union in 1996, he felt …
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Delve into the personal history of Evan Roos the South African Rugby Union player
19 Feb 2024 12:46 GMT
… Roos is a South African rugby union player who made his Currie … them publicly. Evan is an Adidas brand ambassador who frequently shares …
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How the All Blacks became rugby’s cultural icons in Japan over the last decade
28 Oct 2024 16:11 GMT
The Japanese Rugby Union would never have dreamed of … strategic adviser to the Japanese Rugby Union before joining its board this … has always been important for Adidas, but the value really came …
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Record-breaking results of £10.1bn sales at Nike sticks the boot into troubled rival Adidas
21 Mar 2023 22:35 GMT
… the boot into troubled rival Adidas
By John-Paul Ford Rojas … it looked to outsprint rival Adidas after the German firm’s … £530million hole in sales as Adidas stopped selling West’s Yeezy … official kit supplier to French rugby union team Toulouse – stands to …
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Obituaries: Ron Glasgow, Scottsh rugby international who won OBE for services to the Combined Cadet Force
23 Oct 2024 01:25 GMT
… felt his greatest contribution to rugby union in the Granite City was … ; and they had to be Adidas Flanker – real rugby boots. They … there will be incoming Scottish Rugby Union President Keith Wallace, like Ron …
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England's Ellis Genge: rugby union needs to get with it to prosper
18 Oct 2020 21:15 GMT
… Ellis Genge has called on rugby union’s authorities to embrace commercialisation … NBA, James Harden’s £130m Adidas deal, I’m not saying …
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Prince William gets fans talking with new footwear inspired by Princess Kate
15 Oct 2024 16:26 GMT
… from Superga, New Balance, Nike, Adidas and M&S.
Royal … as patron of the Welsh Rugby Union – a role he took on …
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Jay-Z's Roc Nation Sports 'make first step into rugby union as they sign up Siya Kolisi'
29 Nov 2019 08:27 GMT
… 28-year-old their first rugby union signing
Roc Nation have expanded … Kolisi has become the first rugby union figure to sign a deal … while doing promotional work for Adidas. He also spent time in … represent their first move into rugby union.
Jay-Z's …
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The Newcastle United project: How is it progressing, three years on?
07 Oct 2024 08:46 GMT
… League, a kit deal with Adidas, a new club shop, and … Images)
Then there is the Adidas kit agreement, which is believed … at Kingston Park, Newcastle Falcons’ rugby union ground, Newcastle women have attracted …
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FFR files winding up order against Le Coq Sportif
20 Sep 2024 13:57 GMT
French rugby union’s FFR governing body has … was replaced by German giant Adidas earlier this month.
Florian Grill … not followed them, forcing the rugby union body to take legal action … brand replaced adidas at a time when French rugby union was at a …
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