In honour of India’s 76th Republic Day, Axis Bank has reimagined digital security with a cultural touch through its latest innovation—the Devanagari PIN. Designed to encourage customers to upgrade from predictable PINs like birthdays or anniversaries, this …

A still from the adAxis Bank, a private sector bank in India has unveiled its festive campaign ‘Dil Se Open Celebrations’, aiming to capture the true spirit of Indian festivals. Conceptualised by Lowe Lintas, the campaign highlights the importance of doing …

A still from the adOn this year's Indian Independence Day, AutumnGrey, a Grey company, and Axis Bank launched a distinctive campaign that spotlights Sanskrit, one of the world's oldest languages, as a creative solution to a modern-day challenge. …

The initiative introduces a fresh approach by Axis Bank, intertwining Sanskrit with cybersecurity in honour of India’s 78th Independence Day.As India gears up to celebrate its 78th Independence Day, Axis Bank, one of India’s largest private sector banks, …

A glance at how brands wished Father's Day.From celebrating 'fathers raised by daughters' and giving ‘baap ko mat sikha’ its due to applauding proud dads who don’t speak much and smiling at the pops who doze off in front of the TV, brands are …

Axis Max Life Insurance, formerly known as Max Life Insurance Company, has launched the Double Bharosa campaign to raise awareness of life insurance products. The campaign utilises the theme of “double” through content featuring influencers in dual roles, …

afaqs! CMO Dialogue features interviews with chief marketing officers where we find out what influences the marketing strategies of leading brands and how CMOs are navigating the ever-changing marketing landscape. Anoop Manohar, chief marketing officer at …

On August 10, the Mumbai bench of the NCLT approved the merger of Zee Entertainment and Sony Pictures Networks India (SPNI), paving the way for the creation of a $10-billion media giant in the country. Dissenting creditors, including Axis Finance, JC …

… with Axis Bank. This marks Flipkart’s second fintech offering with Axis Bank after … & head, cards & payments, Axis Bank, said, “Our partnership with Flipkart … it offers to merchants, including advertising of products. Its operating revenue …

In today’s rapidly evolving digital landscape, businesses are increasingly focusing on providing personalised and seamless customer experience to stand out in a competitive market. Companies including Axis Bank, one of the largest private sector banks in …