… k.a. the former Google competitor and ad tech pioneer, AppNexus —  … how his operations’ recent deals with companies such as Chalice … in the guise of Google and Yahoo in recent months. Some … better for effectiveness for big advertisers,” he says, adding that …

… ‘Tsunami of supply’ The Interactive Advertising Bureau’s Annual Leadership Meeting … 75% of CTV ads are sold via direct deals, and that … certification program to authorize which ad tech firms meet its … Google’s Display & Video 360, The Trade Desk and Yahoo …

… oversees platforms including Yahoo.com, Yahoo News, Yahoo Mail, and Yahoo Search. In … year put out an ad featuring Alanis Morissette that … buy Google and missed a shot to acquire Facebook in deals … push for the future, Yahoo is marketing itself as a relic …

… other competition cases that Google has dealt with in recent … search text ads on their web browser. “Google is a … targeted search ad technology that it provides to Yahoo, its … anti-competitive practices in advertising technology.  “Google’s conduct locks …

… 's a bigger deal than it might seem; TikTok … advertisements." If we're talking sheer volume and variety, Google … think twice before making an agreement with a foreign government … ;s Guide | Salon.com | Yahoo! News | Independent Journal Review These …

… ad tech’s first notable deal of the year arrives as outdoor advertising … $4.4 billion and Yahoo in 2017 for $4 … giants like Facebook and Google in mobile advertising. Further afield, … to facilitate responsible digital marketing to produce an “authenticated …

… for advertisers to buy its inventory programmatically through Google’s … and Yahoo’s demand-side platforms to source CTV ad inventory. … back: After their exclusivity deals with Twitch rivals YouTube and … sample of how many ads top streamers actually have …

… biddable deals for live sports using Disney’s Ad Server.  … Google Display & Video 360, The Trade Desk, and Yahoo … strategy for biddable advertising. “While a traditional media … live certification, now more advertisers – across an even wider …

… as biddable deals for the latter via its ad server. … Google Display & Video 360, The Trade Desk, and Yahoo … biddable capabilities will allow advertisers to connect more effectively … strategy for biddable advertising,” Disney Advertising vp of programmatic …

… TV. (graphic generated by Yahoo Finance) Fubo shares more … much sturdier challenge to Google-owned YouTube TV, the … on content costs, advertising optimization and marketing efficiencies,” giving the … with networks and advertisers. The deal’s many components …