-
Indie Agency Acadia Aims for 50% of Revenue From Retail Media by 2026
06 Feb 2025 11:56 GMT
… shops.
Just this week, Havas said it plans to acquire … $60 billion that Emarketer expects advertisers will spend on retail media … of retail marketplace strategy, where he’ll oversee the agency’s retail … view retail media as an ad channel, Petriello said.
He …
-
E-commerce specialist Channel Bakers acquired by Havas
06 Feb 2025 00:51 GMT
… Bakers, an e-commerce media agency.
Channel Bakers will retain its … of the Los Angeles-based agency, which specialises in retail media … our e-commerce capabilities and Havas Market practice exponentially. This acquisition ensures …
-
Havas acquires Channel Bakers to strengthen retail media offerings
06 Feb 2025 01:14 GMT
… market with its latest acquisition.Global communications group Havas … purchases directly through TikTok ads. Kroger has also … in retail media, agencies are refining their … agency helps brands scale their e-commerce presence through targeted advertising …
-
Havas London pulls out of Asda creative pitch
05 Feb 2025 07:53 GMT
-
Havas Expands Commerce Media With Channel Bakers Stake
05 Feb 2025 16:32 GMT
… when most big agencies are
transforming their media … commerce media agency Channel Bakers.
The agency,
founded in …
Digital last year.
advertisement
advertisement
"This majority … e-commerce capabilities and Havas Market practice exponentially."
…
-
Tariffs, inflation and the ad market’s race for flexibility
05 Feb 2025 03:54 GMT
… , chief operating officer at Havas Media Network U.K. … ’s when marketers tighten their grip on digital advertising, treating it … head of programmatic at digital agency Jellyfish, without revealing exact … a surge in ad dollars as marketers make investments they …
-
Havas Is Acquiring Retail Media Agency Channel Bakers
04 Feb 2025 20:35 GMT
Havas is acquiring a commerce agency that bought some of the first ads … Bakers will be integrated into Havas Market, Havas Media Network’s arm … as solely an ad channel. In addition to advertising, clients are also … up, a lot of agencies are trying to fight on …
-
Can AI creative ever inspire us like human-based creativity?
03 Feb 2025 21:55 GMT
… Street Art, and Havas Play UK’s creative director Nerea Castro. … AI can produce a thousand ads in seconds, but that doesn … our world and the major agencies. AI levels the playing field … digest of the most important marketing stories and expert insights from …
-
X Adds Abbott, Colgate, Lego, Nestle, Pinterest, Shell, Tyson To Ad Boycott Complaint
03 Feb 2025 16:49 GMT
… of GARM stopped purchasing ads from Twitter.
advertisement
advertisement
The social platform… Advertising Bureau, as well as big agencies such as Dentsu,
GroupM, Havas … coordinating action by corporations, ad agencies and other industry groups in …
-
Jobs Intelligence - The latest ad industry roles, February 3, 2025
02 Feb 2025 20:14 GMT
… Advertising Sales Sydney Are Media
Head of Marketing and Communications Melbourne Business School
Agency … listings
Agencies:
OMG
Publicis Groupe
Dentsu Australia
Havas Australia
… Foundry (Sydney)
Agency Sales Manager Integral Ad Science (Sydney) …