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Indie Agency Acadia Aims for 50% of Revenue From Retail Media by 2026
06 Feb 2025 11:56 GMT
… shops.
Just this week, Havas said it plans to acquire … the lens of scaled media, when retail media is much more … with strong ecommerce and retail media backgrounds.
For example, Patrick … has won five new retail media clients recently: Gerber Childrenswear, …
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There’s more to media planning and buying than scale
06 Feb 2025 06:58 GMT
… Building good relationships with media owners means jointly understanding … developing deeper relationships between media owner partners and agencies … better understanding between clients, media owners and ourselves is … managing director at Havas Media UK
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Havas Expands Commerce Media With Channel Bakers Stake
05 Feb 2025 16:32 GMT
… new age of commerce media, Havas Tuesday announced it has … first major investment by Havas Media
Network since the holding … quot;a partnership," Havas Media Network North America CEO … Channel Bakers "reinforces Havas media mix offerings, but also …
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E-commerce specialist Channel Bakers acquired by Havas
06 Feb 2025 00:51 GMT
… identity while it joins the Havas Media network, but will eventually … Greg James, CEO at Havas Media Network North America.
Joshua … combining our retail media expertise with Havas’s power and … transforms and reinforces our Havas media mix offerings but also …
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Havas acquires Channel Bakers to strengthen retail media offerings
06 Feb 2025 01:14 GMT
… Greg James, CEO of Havas Media Network North America, overseeing … . The deal expands Havas’ retail media capabilities at a time … James, CEO North America for Havas Media Network, tells The Drum. … transforms and reinforces our Havas media mix offerings but also …
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Havas Is Acquiring Retail Media Agency Channel Bakers
04 Feb 2025 20:35 GMT
… will be integrated into Havas Market, Havas Media Network’s arm for … , North America CEO of Havas Media Network. Kreitzer will also … year, according to Emarketer.
Havas, which became a publicly … will differentiate its offering.
Havas is smaller relative to …
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5W PR global CEO Michael O’Brien departs after less than a year
03 Feb 2025 20:10 GMT
… Busch, who later joined Havas as CEO of Havas PR North America.
O … his masked ownership of Everything-PR, a purported industry news site …
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Gerety 2025 Middle East and Africa Jury Announced
05 Feb 2025 19:56 GMT
… Jury includes:
Houda Tohme, CEO HAVAS Media Middle East, UAE
Noor Wafa … , Managing Partner and Head of Communication PIMO, Lebanon
Bianca Geater, Design …
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Tariffs, inflation and the ad market’s race for flexibility
05 Feb 2025 03:54 GMT
… a growing emphasis on retail media and platforms, where budgets … , chief operating officer at Havas Media Network U.K.
Like … platforms like TikTok, retail media continues its upward trajectory, … It’s why retail media, commerce and even creator partnerships …
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IPA appoints Denise Turner as research chief
05 Feb 2025 01:55 GMT
… annual survey of consumer media habits and contributes … representative on all industry media research currencies: ABC, Barb … world-class industry currencies, media research, advertising or content … Zenith, Leo Burnett, Havas Media Group and Newsworks before …