Indirect sales account for a large part of most global businesses’ revenue, but boosting sales performance in the channel is notoriously complex. The fundamental problem stems from the fact that channel sales partners don’t work directly for the company …

Indirect sales account for a large part of most global businesses’ revenue, but boosting sales performance in the channel is notoriously complex. The fundamental problem stems from the fact that channel sales partners don’t work directly for the company …

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