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Meet the influential entrepreneurs of 2025
01 Apr 2025 23:37 GMT
… books, web design, and advertising campaigns. Currently serving as the … aeronautical engineer with Continental Airlines, where he gained experience … role in the launch of Kingfisher Airlines in India. He also … growth, whether for an airline or a tech company. …
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Surrogate advertising can be stopped more easily than it seems
31 Jul 2024 04:12 GMT
One remarkable aspect of Kingfisher having gone out of business as an airline is the fact that we can still be invited to “get high" on Kingfisher. While it refers to a colourful bird, the carrier took its name from a popular brand of beer marketed by …
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India’s regional airline FLY91 partners with IBS
07 Apr 2024 23:48 GMT
… partners, providing international and domestic airlines with a solution to last … senior leadership roles at Emirates Airlines, Kingfisher Airlines, American Express, SOTC and … matt.driskill@asianaviation.com
For Advertising Inquiries Contact:
Head of Sales …
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IPL 2025 Could See Major Revenue Shift as BCCI Considers Alcohol Ad Ban
21 Mar 2025 09:40 GMT
… forms of tobacco and alcohol advertising, including surrogate advertisements. The directive … the blanket ban on such advertising in accordance with the Health … .
Vijay Mallya, former chairman of Kingfisher Airlines and United Spirits, was the …
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Indian adland and UN Women take on gender stereotypes in advertising
06 Jul 2023 10:51 GMT
… Khan
“We will create advertising that becomes famous, part … , Kaya, Officer’s Choice, Kingfisher Airlines … and many more well-known … strategy practices in Indian advertising today. Its Red Lab … nearly 400 employees and handles advertising for Parle, BMW, …
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Reputational Risk: A Double-Edged Sword for Indian Banking
12 Mar 2025 09:44 GMT
… . For example, a bank’s advertising campaign that inadvertently offended a … the banking system. i.e. Kingfisher Airlines, Geetanjali Gems & Jewelleries etc …
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Explained: What is surrogate advertising and why has the government banned it?
17 Jun 2022 08:45 GMT
… guidelines, which prohibit surrogate advertising, will affect tobacco … alcohol companies are seen advertising mineral water and tobacco … music festivals for surrogate advertising. However, some of … brand was in place, Kingfisher Airlines could never have been …
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Now, think beyond beer when you drink Kingfisher
31 Aug 2019 03:22 GMT
… after the debacle of Kingfisher Airlines and the flight of … when they think Kingfisher.
Given Kingfisher’s, near-generic … advertising strategy, is driving the shift in perceptions.
For instance, Kingfisher … lined up promotions and advertising, all in an …
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Rediffusion launches Konjo: A specialist agency for strategic support to startups and evolving Indian enterprises
25 Jul 2024 07:27 GMT
The agency will be based in Mumbai, Bangalore and Delhi and will be overseen by Carol Goyal, group director.Rediffusion today announced the launch of Konjo, a specialist agency that will provide strategic thinking and brand support to new age startups, as …
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Diageo India to slim down Mallya-era overseas subsidiaries for a better high
02 Jul 2024 10:26 GMT
Representative ImageDiageo India is consolidating overseas subsidiaries set up by erstwhile United Spirits Ltd (USL) promoter Vijay Mallya to simplify the corporate structure, create a nimbler organisation and lower recurring legal costs, said people with …