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Ask Your Doctor Ads – Ubiquitous and Seriously Dangerous
02 Jun 2023 16:01 GMT
… something else unexpected: an ad for a prescription allergy … Zyrtec, Zocor, Flovent, and Lipitor followed. By 2006, the pharmaceutical … after the drug’s marketing campaign succeeded in making people … Even if ads and websites weren’t advertising drugs directly …
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Mainstream Media Shamelessly Boosts Its Top Advertisers--Dru
22 Oct 2021 19:24 GMT
… seen with the drugs Vioxx, Lipitor, Fosamax, Paxil, Ambien, … to be unsafe after aggressive marketing include Vioxx, Bextra, Baycol … House for off-label marketing of the kidney transplant … the drug makers are their advertisers. Attacking lowly supplement makers, …
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How Drug Ads Get This New Product in Your Medicine Cabinet
30 Jun 2021 12:44 GMT
… ads that the wacky “Can Your Beer Do This?” Miller Lite campaign … ad.
Celebrity Pitchpeople
When DTC advertising began, it relied on the product-marketing … , some celebrity ads drew congressional attention like a Lipitor commercial with Robert …
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Pharma Loves Cop Shows: A Look At How Industry Spends Its Money On TV Ads
30 Aug 2017 18:25 GMT
… many as 38 percent of ads during commercial breaks — or as … the end of July. Drug advertisers usually don’t target down … drug marketers launched the statin Lipitor in the late ’90s, they … it is part of a campaign by the pharmaceutical industry to …
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Drug costs rising — so is spending on TV ads to pitch them
08 Apr 2017 16:56 GMT
… ” include a drug ad.
“A lot of these ads target the caregivers … ) and high cholesterol (Lipitor).
More recently, Lom said, advertising has focused on … the development and marketing of drugs.
But whether the advertising empowers patients …
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Drug costs rising — so is spending on TV ads to pitch them
25 Mar 2017 17:42 GMT
… ” include a drug ad.
“A lot of these ads target the caregivers … ) and high cholesterol (Lipitor).
More recently, Lom said, advertising has focused on … the development and marketing of drugs.
But whether the advertising empowers patients …
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HEALTH WATCH: Prescription Drug Costs Are On the Rise, So Are TV Ads Promoting Them
22 Mar 2017 04:50 GMT
… least one pharmaceutical advertisement.
Commonly, the ads target a … high cholesterol (Lipitor).
More recently, Lom said, advertising has focused … in the Spiriva DTC campaign works because it is … and marketing of drugs.
But whether the advertising empowers …
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Prescription Drug Costs Are On The Rise; So Are The TV Ads Promoting Them
20 Mar 2017 12:55 GMT
… ” include a drug ad.
“A lot of these ads target the caregivers … ) and high cholesterol (Lipitor).
More recently, Lom said, advertising has focused on … the development and marketing of drugs.
But whether the advertising empowers patients …
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Merck's DTC ad for Keytruda hints at more cancer brands turning to TV
12 Feb 2017 13:42 GMT
… consumer advertising for oncology drugs. DTC was a marketing play … for the blockbuster consumer brands, the Lipitor… oncologists through professional journal ads — outspending Bristol two … kicks off lung-cancer campaign
“Unlike other disease …
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Cause and Effect: Do Prescription Drug Ads Really Work?
04 Jan 2017 17:49 GMT
… in the number of pharmaceutical ads on TV in the last … , or it may even improve communication between patients and their doctors … who are already taking advertised medications, seeing an ad on TV for … that someone sees an ad on TV for Lipitor, asks their doctor …