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Publicis Groupe Newsletter
  • Publicis Buys Data Marketplace and ID Expert Lotame 07 Mar 2025 06:05 GMT

    … an end-to-end data marketplace and will become part … division. Lotame says its marketplace is one of the world … and leveraging it across their marketing spectrum, from their PESO media … Publicis that means today we are the world's largest advertising

  • Celebrating the Future of Marketing: Industry body awards digital marketing firms over unique innovation 08 Mar 2025 14:04 GMT

    marketing events, ad:tech New Delhi, in collaboration with the International Advertising … interests in the marketing and communications industry. The … award went to Publicis, Digitas.  ad:tech award … always celebrate campaigns, the creative, the people; now …

  • Coca-Cola media biz contract lies between Publicis and WPP 08 Mar 2025 05:09 GMT

    … by CEO Laurent Ezekiel, chief communications and marketing officer Julianna Richter, global … global consistency while localizing creative to each market.  The first year saw … media partner in selected markets. Agencies from within Publicis Groupe and IPG were …

  • Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review 07 Mar 2025 21:39 GMT

    … across its media, creative, and production agencies. Dentsu was also … marketing work and includes Publicis and IPG agencies. WPP and Publicis … Cola Company sits within creative and production. COMvergence pegs … $5.15 billion on advertising globally in 2024, up …

  • ad:tech New Delhi unveils ad:techHonours to recognise marketing tech innovation 07 Mar 2025 18:45 GMT

    … the interests of the marketing and communications industry. IAA’s … Ad Science, ARM Worldwide, Kantar Social Media Publicis, Digitas Conversational Marketing … recognized body representing advertising agencies, media professionals, and marketing leaders. With …

  • Publicis Groupe acquires Lotame to expand global data and identity graph 07 Mar 2025 09:01 GMT

    … personalised marketing services at scale. Arthur Sadoun, chairman and CEO Publicis Groupe … for Publicis that means today we are the world’s largest advertising … , building out our global data marketplace and scaling our identity solution …

  • Publicis Groupe to acquire identity and data solutions firm Lotame 07 Mar 2025 06:39 GMT

    … connectivity to digital marketers globally. With the acquisition, Publicis aims to improve … last year. With this, the advertising group will be able to … experience, creative, production, technology, and consultancy, to transform its clients’ marketing and …

  • Beyond the stats: the real story of young Saudi women in the creative industry 07 Mar 2025 06:27 GMT

    … stepped into my role at Publicis Communications KSA, working alongside incredible teams … in leadership positions within the creative industry in Saudi Arabia, … creative industry. By Dina El-Dessouky, Head of Strategy & Insights, Publicis Communications

  • Ad Firms Make Oil Companies Look Green. Here’s Six Ways They Greenwash Themselves 07 Mar 2025 00:08 GMT

    … subsidiaries including ad agency McCann to  … communications agency Futerra, told DeSmog that advertising agenciescreative muscle behind earlier Shell ads that the Dutch AdvertisingAdvertising Bureau, a trade body specialising in digital marketing, Publicis

  • Publicis Groupe to acquire Lotame 06 Mar 2025 23:05 GMT

    … , will power global and local-market product development, supported by dedicated … personalized marketing services at scale. Arthur Sadoun, chairman and CEO Publicis Groupe … for Publicis that means today we are the world’s largest advertising

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