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Publicis Buys Data Marketplace and ID Expert Lotame
07 Mar 2025 06:05 GMT
… an end-to-end data marketplace and will become part … division.
Lotame says its marketplace is one of the world … and leveraging it across their marketing spectrum, from their PESO media … Publicis that means today we are the world's largest advertising …
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Celebrating the Future of Marketing: Industry body awards digital marketing firms over unique innovation
08 Mar 2025 14:04 GMT
… marketing events, ad:tech New Delhi, in collaboration with the International Advertising … interests in the marketing and communications industry. The … award went to Publicis, Digitas.
ad:tech award … always celebrate campaigns, the creative, the people; now …
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Coca-Cola media biz contract lies between Publicis and WPP
08 Mar 2025 05:09 GMT
… by CEO Laurent Ezekiel, chief communications and marketing officer Julianna Richter, global … global consistency while localizing creative to each market.
The first year saw … media partner in selected markets. Agencies from within Publicis Groupe and IPG were …
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Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review
07 Mar 2025 21:39 GMT
… across its media, creative, and production agencies.
Dentsu was also … marketing work and includes Publicis and IPG agencies.
WPP and Publicis … Cola Company sits within creative and production. COMvergence pegs … $5.15 billion on advertising globally in 2024, up …
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ad:tech New Delhi unveils ad:techHonours to recognise marketing tech innovation
07 Mar 2025 18:45 GMT
… the interests of the marketing and communications industry.
IAA’s … Ad Science, ARM Worldwide, Kantar
Social Media Publicis, Digitas
Conversational Marketing … recognized body representing advertising agencies, media professionals, and marketing leaders. With …
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Publicis Groupe acquires Lotame to expand global data and identity graph
07 Mar 2025 09:01 GMT
… personalised marketing services at scale.
Arthur Sadoun, chairman and CEO Publicis Groupe … for Publicis that means today we are the world’s largest advertising … , building out our global data marketplace and scaling our identity solution …
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Publicis Groupe to acquire identity and data solutions firm Lotame
07 Mar 2025 06:39 GMT
… connectivity to digital marketers globally.
With the acquisition, Publicis aims to improve … last year. With this, the advertising group will be able to … experience, creative, production, technology, and consultancy, to transform its clients’ marketing and …
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Beyond the stats: the real story of young Saudi women in the creative industry
07 Mar 2025 06:27 GMT
… stepped into my role at Publicis Communications KSA, working alongside incredible teams … in leadership positions within the creative industry in Saudi Arabia, … creative industry.
By Dina El-Dessouky, Head of Strategy & Insights, Publicis Communications …
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Ad Firms Make Oil Companies Look Green. Here’s Six Ways They Greenwash Themselves
07 Mar 2025 00:08 GMT
… subsidiaries including ad agency McCann to … communications agency Futerra, told DeSmog that advertising agencies … creative muscle behind earlier Shell ads that the Dutch Advertising … Advertising Bureau, a trade body specialising in digital marketing, Publicis …
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Publicis Groupe to acquire Lotame
06 Mar 2025 23:05 GMT
… , will power global and local-market product development, supported by dedicated … personalized marketing services at scale.
Arthur Sadoun, chairman and CEO Publicis Groupe … for Publicis that means today we are the world’s largest advertising …