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IPL 2025 ad rates spike 25-30% following JioStar merger
26 Jan 2025 10:18 GMT
… to 2028, originally bagged by Viacom 18 Pvt Ltd prior to … merger.
For a 10 second ad on television (SD+HD), the … reason for the spike in ad rates is also that last … Investment Officer at IPG Mediabrands advertising, said there was a noticeable …
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Paramount’s Channel 5 Increases Operating Profit In 2023 But Takes Hit On Huge $200M Payment To Viacom Interactive Subsidiary
09 Dec 2024 11:13 GMT
… down to an investment in Viacom Interactive Limited, which totalled a … payment from Channel 5’s ad partner Sky, which was “due … huge one-off payment to Viacom Interactive, Channel 5’s positive …
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Global TV Advertising Market Forecast to Reach $172.27 Billion By 2028 With 5.7% Annual Growth
24 Oct 2024 09:30 GMT
… engagement. Projections indicate that OTT ad spending could reach $2.373 … Corporation, The Walt Disney Company, Viacom Inc., WPP plc, Publicis Groupe … ads such as Connected TV (CTV) ads. Connected TV (CTV) ads are video advertisements …
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Reliance, Disney not to bundle ad sales for IPL, ICC and BCCI games
23 Oct 2024 05:07 GMT
… not bundle together the TV ad slot sales for all three … will not bundle together OTT ad slot sales for all three … move, the channels held by Viacom 18 Media Pvt Ltd will …
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Mega-merger: RIL, Walt Disney to divest 7 channels; not to bundle ad slots for cricket events
23 Oct 2024 00:44 GMT
… .
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Earlier, the advertising industry had raised concerns over … “will not bundle together OTT ad slot sales for all three … by Star and JioCinema by Viacom 18 would continue to operate … parties will not bundle together ad slot sales for IPL on …
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U.S. Political Advertising Helps Boost Q3 for TelevisaUnivision
22 Oct 2024 11:30 GMT
Gains in U.S. advertising revenue and the sale of … after Wade Davis, the former Viacom CFO who orchestrated a buyout … S., political advertising drove a 5% uptick in overall ad revenue, while … an expansion of third-party advertising sales business in Mexico, and …
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Reliance-Disney as a combined entity set to control a large chunk of advertising revenue
29 Aug 2024 09:33 GMT
… Disney and 38 owned by Viacom – it becomes a big … them huge negotiating power with advertisers. General entertainment and cricket … and one rival broadcaster says advertising revenue for the large … very hard to justify high advertising tariffs now. Also, lower …
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CCI flags concerns over Viacom 18-Star India deal
22 Aug 2024 09:19 GMT
… did not elicit any response.
Viacom is owned by Reliance Industries … visual content, and supply of advertising space in India.
SIPL is …
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Targeted TV ads present a $100+ billion opportunity
21 Aug 2024 18:34 GMT
… investment bank estimates US TV advertising revenues will accelerate from 2% … , broadcasters Fox, Turner, and Viacom partnered to launch OpenAP, an … the time consumers are shown ads while watching TV.
In … share of viewing from non-ad funded SVOD platforms like …
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The Big ‘Kalki 2898 AD and the Small ‘Laapataa Ladies’: Hits or Flops?
16 Jul 2024 07:27 GMT
Amitabh Bachchan in Kalki 2898 AD. Photo: Trailer Video GrabIn today’ … entities like Jio Studios and Viacom 18 flourishing in the field … -opposite big film: Kalki 2898 AD
Now let us discuss the … -office economics of Kalki 2898 AD. It’s budget is touted …