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Addendum: WPP Aware Of Potential InfoSum Conflict, Evaluated Independently
18 Apr 2025 15:18 GMT
Following publication of Thursday's "Planning & Buying Insider" column ("When The Whole Is Lesser Than The Sum Of The Parts"), a WPP spokesperson asked
to publish the following statement. No details were provided on how GroupM …
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Doubts over WPP sales as big consumer brands cut spending
18 Apr 2025 13:58 GMT
… took WPP’s title as the world’s largest advertising agency last … about a fifth of its group revenue.
The agency was dealt … cent previously.
Mark Read, the group’s chief executive, has been … led to speculation that the group, which was built by a …
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After antitrust raids, Indian ad group warns against pricing coordination
17 Apr 2025 13:18 GMT
… applying.
Days later, the Advertising Agencies Association of India (AAAI … during its meetings where the group's legal adviser … communication with each other.
The advertising association counts Indian units of … owned by Britain's WPP - Japan's …
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Inside WPP’s $150 million InfoSum purchase
17 Apr 2025 09:14 GMT
… the cornerstone of privacy-first advertising, clean rooms lost some of … was approximately $150 million. WPP declined Digiday’s requests to … ranked third behind Omnicom Media Group and Publicis in net … on condition of anonymity. “WPP has been dormant while its …
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MasterFoods renames tomato sauce Democracy Sauce via WPP
16 Apr 2025 14:09 GMT
Condiments brand MasterFoods, via WPP’s bespoke team The Kitchen, … with," Malcolm said.
EssenceMediacom group client director Ma Ridsdale said …
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The real AI challenge for WPP isn’t scale, it’s control
15 Apr 2025 16:24 GMT
… .
This isn’t theoretical. WPP is already deploying agents to … Conscium — partially funded by WPP and co-founded by Hulme … graphs and data sources through WPP’s Open Intelligence, the … thinks advertisers could end up relying on holding companies like WPP to …
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WPP offers free Friday lunches to lure staff back to office
14 Apr 2025 23:39 GMT
… rolled out this month.
The advertising giant has begun laying on … to most roles across the group, with some exceptions for … : “The data from across WPP agencies shows that higher levels … flexibility and traditional working models.
WPP's global headcount …
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Advertising giant WPP is offering free-lunch Fridays to help fill the office as its RTO policy upsets some staff
14 Apr 2025 11:46 GMT
Advertising giant WPP hopes to encourage staff to … over its RTO policy.
A WPP spokesperson told Business Insider complimentary … a petition expressing unhappiness at WPP's recent RTO mandate … the decision-making body at WPP to reconsider this mandate and …
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WPP wins $30m L’Oreal Groupe influencer account
14 Apr 2025 04:50 GMT
… and expertise” from across the WPP network, including Wavemaker, GroupM … over its influencer activity.
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Across the 32 brands — … conversations” with consumers.
WPP Beauty Tech Labs is … Clemenger BBDO, M+C Saatchi Group, The Content Works, 2045 …
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Bodyarmor Rolls Out First Brand Refresh, 'Choose Better' Campaign
18 Apr 2025 13:02 GMT
… and where we’re
headed.”
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The simplified design aimed to … partnership with Los Angeles-based,
WPP-backed agency Cartwright.
“With this …