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WPP Group Newsletter
  • Addendum: WPP Aware Of Potential InfoSum Conflict, Evaluated Independently 18 Apr 2025 15:18 GMT

    Following publication of Thursday's "Planning & Buying Insider" column ("When The Whole Is Lesser Than The Sum Of The Parts"), a WPP spokesperson asked to publish the following statement. No details were provided on how GroupM …

  • Doubts over WPP sales as big consumer brands cut spending 18 Apr 2025 13:58 GMT

    … took WPP’s title as the world’s largest advertising agency last … about a fifth of its group revenue. The agency was dealt … cent previously. Mark Read, the group’s chief executive, has been … led to speculation that the group, which was built by a …

  • After antitrust raids, Indian ad group warns against pricing coordination 17 Apr 2025 13:18 GMT

    … applying. Days later, the Advertising Agencies Association of India (AAAI … during its meetings where the group's legal adviser … communication with each other. The advertising association counts Indian units of … owned by Britain's WPP - Japan's …

  • Inside WPP’s $150 million InfoSum purchase 17 Apr 2025 09:14 GMT

    … the cornerstone of privacy-first advertising, clean rooms lost some of … was approximately $150 million. WPP declined Digiday’s requests to … ranked third behind Omnicom Media Group and Publicis in net … on condition of anonymity. “WPP has been dormant while its …

  • MasterFoods renames tomato sauce Democracy Sauce via WPP 16 Apr 2025 14:09 GMT

    Condiments brand MasterFoods, via WPP’s bespoke team The Kitchen, … with," Malcolm said. EssenceMediacom group client director Ma Ridsdale said …

  • The real AI challenge for WPP isn’t scale, it’s control  15 Apr 2025 16:24 GMT

    … .  This isn’t theoretical. WPP is already deploying agents to … Conscium — partially funded by WPP and co-founded by Hulme … graphs and data sources through WPP’s Open Intelligence, the … thinks advertisers could end up relying on holding companies like WPP to …

  • WPP offers free Friday lunches to lure staff back to office 14 Apr 2025 23:39 GMT

    … rolled out this month. The advertising giant has begun laying on … to most roles across the group, with some exceptions for … : “The data from across WPP agencies shows that higher levels … flexibility and traditional working models. WPP's global headcount …

  • Advertising giant WPP is offering free-lunch Fridays to help fill the office as its RTO policy upsets some staff 14 Apr 2025 11:46 GMT

    Advertising giant WPP hopes to encourage staff to … over its RTO policy. A WPP spokesperson told Business Insider complimentary … a petition expressing unhappiness at WPP's recent RTO mandate … the decision-making body at WPP to reconsider this mandate and …

  • WPP wins $30m L’Oreal Groupe influencer account 14 Apr 2025 04:50 GMT

    … and expertise” from across the WPP network, including Wavemaker, GroupM … over its influencer activity. ADVERTISEMENT Across the 32 brands — … conversations” with consumers. WPP Beauty Tech Labs is … Clemenger BBDO, M+C Saatchi Group, The Content Works, 2045 …

  • Bodyarmor Rolls Out First Brand Refresh, 'Choose Better' Campaign 18 Apr 2025 13:02 GMT

    … and where we’re headed.” advertisement advertisement The simplified design aimed to … partnership with Los Angeles-based, WPP-backed agency Cartwright. “With this …

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